News
 

Bookmark and Share

(0) 

ASUSTeK Computer, the world’s largest maker of mainboards, is about to launch a yet another product lineup aimed at entry-level market segment. Sixteen month after the company started to sell affordable mainboards, the firm is seeking to offer inexpensive graphics cards.

In early 2003 ASUS began to supply its X-series mainboards aimed at entry-level market supporting lower performance and capability list compared to fully-featured platforms from the company. According to reports, the X-series has so far gained huge popularity among end-users and the Taiwan-based maker of computer components has decided to offer inexpensive graphics cards targeting the same – entry and mainstream – market segments.

DigiTimes web-site claims that ASUS had shipped 3.65 million graphics cards in the first seven months of this year, up 25% on the same period last year. With the introduction of the X-series graphics cards, the firm may increase sales of its graphics cards to 8-10 million units by year-end, up from 6.25 million units in 2003.

While ASUS pins a lot of hopes on entry-level graphics cards, graphics chip company NVIDIA Corp. recently blamed Intel Corp. and its i915G chipset with integrated graphics core for its lower than expected sales of entry-level graphics chips. Recent market trends also indicate that cheap graphics cards lose market share to core-logic sets with built-in graphics cores. Besides that, Santa Clara, California-based NVIDIA said it had experienced increasing pricing pressure from ATI Technologies in the entry-level market segment.

It is unclear which graphics processing units ASUS is likely to use with its new X-series of graphics cards, though, there is not a lot of time left for official roll-out, as the introduction is expected to happen in September, 2004.

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, July 28, 2014

6:02 pm | Microsoft’s Mobile Strategy Seem to Fail: Sales of Lumia and Surface Remain Low. Microsoft Still Cannot Make Windows a Popular Mobile Platform

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones