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The chief scientist of Nvidia Corp., the world's largest supplier of standalone graphics processors for personal computers, said in an interview that ATI, graphics product group of Advanced Micro Devices and the arch-rival of Nvidia, did not have competitive products and that AMD did not have money to deliver on its promises.

"AMD has been declining because it hasn’t built a competitive graphics architecture for almost two years now - ever since the AMD/ATI merger. They’ve been pulling engineers [from the GPU teams] to Fusion, which integrates GPU technology onto the CPU. They have to do four things to survive, but I don’t think they have enough money to do one thing," said David Kirk, the chief scientist at Nvidia, in an interview with Bit-tech web-site.

Even though the management team at Advanced Micro Devices has achieved the lowest market share in more than half of the decade for ATI in just about 1.5 years, there is a number of achievements that ATI's engineers managed to concquer in the recent quarters, including introduction of the world's first DirectX 10.1 graphics processor, a breed of graphics chips with built-in audio controllers as well as some other things. Still, Mr. Kirk believes that graphics cards like ATI Radeon HD 3870 and 3870 X2 are not competitive, for which there is a reason: Nvidia's discrete GPU business grew 80% year-over-year in Q4 2007, well ahead of market trends.

But there are more problems at AMD than just graphics processing units (GPUs), the chief scientist of Nvidia reminds: AMD has to develop numerous products and fabrication technologies to stay competitive against Intel, Nvidia as well as other companies. 

"The first thing they have to do to compete with Intel is the process technology – they have to build the new fabs. The second thing is the next-generation CPU technology. The third one is the next generation GPU technology - we’re going to invest one billion dollars in here this year and they need to invest on the same level to keep up with us. And then the fourth thing is they say the future is going to be this integrated CPU/GPU thing called Fusion, which there’s no evidence to suggest this is true but they just said it. They believe it and they’re now doing it," Mr. Kirk said.

AMD has been developing process technologies together with Chartered and IBM for several years and it did not have to build a fab for this reason. Morever, code-named Fusion processors integrate already available CPU and GPU technology, which does not require any research and development, but implementation work. Nevertheless, it is true that AMD has to compete against two strong players: Intel Corp. and Nvidia, which is not an easy task considering that both are very strong at the moment.

Even though AMD has not been profitable in many quarters, the company is working to improve its present stance. Unfortunately, in doing so AMD does not spend a lot of time talking about its achievements and future potential, but leaves this for third parties, who claim, based on market share figures, that AMD's market shares are shrinking across the board.


Comments currently: 19
Discussion started: 05/03/08 02:24:22 PM
Latest comment: 05/07/08 07:55:12 PM
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Abu Dhabi bailed them out once what makes Nvidia think they wouldn't do it again,especially after they have invested so much already? They might only be a minority shareholder but still have a lot of capital.
0 0 [Posted by:  | Date: 05/03/08 07:42:29 PM]

Nvidia says this before Intel comes to lay the smack down on them? In a year or two they'll be sharing the Mac&cheese right along with AMD.

Both companies made the mistake of pissing Intel off, and sadly Nvidia should be pretty humble talking about AMD because they're about to join them in the poor house.
0 0 [Posted by:  | Date: 05/04/08 01:36:26 PM]
- collapse thread

Oh really. Is that so? How do you figure exactly?
0 0 [Posted by:  | Date: 05/04/08 10:03:57 PM]
0 0 [Posted by:  | Date: 05/05/08 05:26:11 AM]

These "scientists" are complete idiots. "there is no evidence fusion is future", LOL. Well if there was evidence for something which will happen in future everybody would do only that.
Second, I really dont know whats he trying to accompish. If he thinks AMD will say, you are right, we will close tomorow, he is crazy. Also if they need billion dolars in R&D that doeasnt mean AT ALL that AMD needs same amount of money. Really what should Intel say about Nvidia in this case? Anyway I really do not understand whats the point of such interviews? If somoene is chosing product based on these philosophical bullshits, he is seriously ill.
0 0 [Posted by:  | Date: 05/04/08 03:27:57 PM]
- collapse thread

What is he trying to accomplish? How about addressing the questions posed to him by the interviewer. Pretty cut and clear. No wondering and speculation necessary.
0 0 [Posted by:  | Date: 05/04/08 06:32:31 PM]
Interesting that "interviewer", is asking Nvidia "scientist" about AMD business. Anyway if we are going info formal interpretation - in that case what is interviewer trying to accomplish?

Lets ask Intel scientists what they think about NVIDIAs pathetic billion in R&D? Anyway billion does not mean anything, because if billions were everything IBM would still be only company to manufacture PCs.
0 0 [Posted by:  | Date: 05/05/08 07:42:06 AM]
What if intel invests 2 billion dollars? Does that mean nvidia is screwed and needs to gather another billion just to keep up?

Is the guy really a "scientist" or a fortune teller?
0 0 [Posted by:  | Date: 05/05/08 03:41:17 AM]


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