News
 

Bookmark and Share

(5) 

Just about a week after re-branding its GeForce 8800 GS into GeForce 9600 GSO, Nvidia Corp., admitted that its product lineup was too confusing for consumers because of its model numbering scheme. But while the top supplier of discrete graphics processing units (GPUs) acknowledged the issue, it made no promises or announcements.

“It is a challenge that we are looking at right now. There is a need to simplify it for consumers, there is no question. We think that the people who understand and know GeForce today, they are okay with it – they understand it. But if we are going to widen our appeal, there’s no doubt that we have to solve that problem,” said Roy Taylor, vice president of content business development at Nvidia, in an interview with Gamesindustry.biz web-site.

The mess with Nvidia’s model numbers began with the introduction of G92 graphics chip and update of the GeForce 8800-series lineup with new models that appeared to be faster than previous-generation GeForce 8800 models amid lower price. The introduction of the GeForce 9 series made the situation even more complicated: the new family does not support any new features but, in cases of models GeForce 9600 GSO and GeForce 9800 GTX, offers virtually similar performance as GeForce 8 predecessors.

Although the GeForce 8 and 9 series have identical capabilities, the GPU developer’s support of his products may be a significant factor for the end-user. The latest official GeForce 8 WHQL driver for Windows Vista 32 was released on the 20th of December, 2007. The latest WHQL driver for GeForce 9 became available on the 1st of April, 2008. Nvidia usually does not update drivers for an older series after a new series is released, so the lack of up-to-date drivers for GeForce 8 is not a surprise.

Nvidia is not the only graphics processor developer with confusing model numbering scheme. The recently released mainstream graphics cards from ATI, graphics product group of Advanced Micro Devices, the Radeon HD 3650-series also confuses customers due to the fact that the company sells two completely different versions of the product under one model number and also due to the fact that even the highest-performance ATI Radeon HD 3650 offers speed lower than that of previous-generation ATI Radeon HD 2600 XT GDDR4.

Discussion

Comments currently: 5
Discussion started: 05/08/08 07:21:46 PM
Latest comment: 05/11/08 07:57:08 AM

Add your Comment




Related news

Latest News

Wednesday, October 8, 2014

8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture

Monday, August 25, 2014

6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur