News
 

Bookmark and Share

(1) 

After Nvidia won the recent Apple MacBook designs and its latest core-logic sets with built-in graphics cores found themselves inside Apple’s new notebooks, the company said it would like to leverage its “The Way It’s Meant to Be Played” program onto Macintosh systems so that to enable more higher quality video games on the platform.

Rene Haas, Nvidia general manager for notebook graphics processing units (GPUs) said in an interview with Bit-tech web-site that Nvidia would “most certainly” be using The Way It’s Meant To Be Played program to encourage video game developers to release more titles for Apple Macintosh platforms and persuade them to ensure that release dates of their titles for PC and Mac are much closer to each other than now.

This is not the first time when Nvidia promotes Apple Macs as systems for gamers: the company introduced the world’s first DirectX 8 graphics processing unit – the GeForce 3 – at an Apple conference by demonstrating Doom III title running on the GPU more than three years before it was released, in February, 2001. Back in early 2007 the graphics chip designer agreed to help TransGaming, a maker of tools that let games developed for Windows computers to run on Macintosh systems, to improve compatibility of Windows games on Macintosh systems.

Despite of efforts, mainstream gamers still do not use Macintosh systems and it is a big question how can Nvidia convince game developers to put additional effort on creating systems for Apple platforms.

Nowadays virtually all video games for PCs are developed for Microsoft DirectX application programming interface (API) only available for Microsoft Windows, which is why they do not work on Macs and require either a special wrapper/emulator or porting to OpenGL API, which a rather expensive and time consuming task. Even OpenGL games need to be adjusted to become compatible with Apple’s system.

Yet another problem is that Apple Macintosh computers come with relatively low-performance graphics processors, which usually can be upgraded only on high-end Mac Pro systems using special, usually overpriced, graphics boards developed especially for Apple computers. As a consequence many gamers are not even considering Macs.

Finally, Apple Macintosh platform is a very closed platform with a very secure eco-system. Apple wants to control how end-users are utilizing its products, how consumers acquire software and digital media, how hardware vendors distribute drivers for their devices and which features are made available.

Nvidia does want to persuade Apple to acquire more expensive high-performance graphics processors from the company, in order to achieve this, it may try to encourage game developers to pay more attention to Macs. But considering the current situation, it is not evident that Nvidia will succeed.

Tags: Apple, Macintosh, Nvidia, Geforce, TWIMTBP

Discussion

Comments currently: 1
Discussion started: 10/23/08 10:12:55 AM
Latest comment: 10/23/08 10:12:55 AM

[1-1]

1. 
I have long ditched the TV
I am not from the US but from Asia, and living in the UK. Because of cultural difference I've long stopped watching TV. The only programme I'd watch is news, but it's so convenient nowadays to do it online.

The only disadvantage I see in leading Internet only life is that you don't get emergency news updates as quick as you would otherwise get, e.g. a special interruption on the TV. It may have an effect on emergency situations.
0 0 [Posted by: annihilatorx  | Date: 10/23/08 10:12:55 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month