News
 

Bookmark and Share

(0) 

ATI, graphics product group of Advanced Micro Devices, and Nvidia Corp., the world’s largest supplier of discrete graphics processing units (GPUs), reportedly plan to cut prices on discrete graphics cards for desktop personal computers in attempt to either boost or stabilize market shares.

A news-story from DigiTimes web-site claims that not only ATI plans to drop prices on its discrete desktop GPUs in a bid to boost its appropriate market share to 50%, but also Nvidia plans to decrease pricing of its graphics chips in order not to allow AMD/ATI to take away market share.

According to the web-site, Nvidia plans to reduce prices on its GeForce GTX 200-series graphics cards as well as on 9800 and 9600 families. It is unclear on which graphics cards ATI plans to drop the pricing.

The decrease of graphics boards pricing may negatively affect profit margins of GPU developers, however it will be positive for consumers. Increasing popularity of high-performance standalone graphics cards will also positive affect sales of video games developed for PCs.

ATI and Nvidia did not comment on the news-story.

Tags: ATI, Nvidia, Radeon, Geforce

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Wednesday, August 20, 2014

10:53 am | AMD to Cut Prices on FX-9000, Other FX Processors: New Prices Revealed. AMD to Make FX Chips More Affordable, Discontinue Low-End Models

10:32 am | LG to Introduce World’s First Curved 21:9 Ultra-Wide Display. LG Brings Curved Displays to Gamers, Professionals

9:59 am | AMD Readies FX-8370, FX-8370E Microprocessors. AMD Preps Two New “Mainstream” FX Chips

Monday, August 4, 2014

4:04 pm | HGST Shows-Off World’s Fastest SSD Based on PCM Memory. Phase-Change Memory Power’s World’s Fastest Solid-State Drive

Monday, July 28, 2014

6:02 pm | Microsoft’s Mobile Strategy Seem to Fail: Sales of Lumia and Surface Remain Low. Microsoft Still Cannot Make Windows a Popular Mobile Platform

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential