News
 

Bookmark and Share

(0) 

Pine Technologies, a well-known supplier of high-performance Nvidia GeForce graphics cards best known for its XFX brand-name, on Monday said that it would cease to exclusively sell Nvidia-based products and will start making and selling ATI Radeon graphics cards.

“We are delighted as this partnership allows us to incorporate the current and future AMD graphics technology into our future graphics card designs, and enables our R&D teams to develop an even wider range of graphics products for our worldwide customers,” said Michael Chiu, chairman and chief executive of Pine Technology Holdings.

XFX will debut its first ATI Radeon HD 4000 series-based cards in early 2009. ATI Radeon products from XFX will come with all of the popular features that XFX is known for, including factory overclocked XXX series, XFX’s support and access to customized drivers.

Even though the market share of XFX is hardly high, it is a rather popular brand name among enthusiasts that can further popularize ATI Radeon brand among gamers. Moreover, when XFX brings substantially faster ATI Radeon graphics cards to market, they will pressure a lot of pre-overclocked Nvidia GeForce adapters that are available widely.

Further popularization of ATI Radeon brand is just what the doctor ordered to AMD, who is working hard to get 50% of the desktop discrete graphics chips market share.

“In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiast’s crave. Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards speaks to the level of excellence achieved by the ATI Radeon™ HD 4000 series,” said Rick Bergman, senior vice president and general manager of ATI, graphics product group of Advanced Micro Devices.

Tags: ATI, AMD, Radeon, XFX

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month