For years end-users had to rely on product reviews by web-sites or print magazines to understand the benefits of the latest technologies. However, understanding is almost nothing compared to own impressions and even the most thorough product reviews cannot reproduce emotions that one may feel by using a product or technology. EVGA wants to change that and give select end-users a chance to test drive the latest products.

On Thursday the well-known supplier of graphics cards and motherboards unveiled its EVGA Loaner Program (ELP) for the U.S. residents under which its registered customers may try either Nvidia 3D Vision or Nvidia 3-Way SLI technologies for free for two weeks. The move will not only allow EVGA to demonstrate the latest technologies to its customers who are more likely to acquire them, but is also likely to inspire discussions about those technologies in various Internet communities as well as forums.

EVGA proposes its registered customers to sign up either for Nvidia GeForce 3D Vision (shutter glasses) set with Samsung 22” monitor featuring 120Hz refresh-rate ($599 for glasses + display) or for EVGA “Classified” limited edition Intel X58-based mainboard for Intel Core i7 processors with 3-way SLI support (price of the mainboard $449).

Once a participant has been randomly selected by EVGA, the company promises to ship her/him the selected package to test drive for 14 calendar days. After 14 days of usage, the participant has to send the product to the next participant chosen by EVGA at his/her own expense. Participants who receive the loaner product are required to post feedback comments on a special web-page within 7 days from shipping out product to next participant. If a participant wants to keep the products, he or she should pay for them to EVGA.

EVGA plans to publish user reviews of its products on its web-site, which will likely cover various usage aspects and will also work as free advertising of the company’s products. Obviously, if the randomly chosen participants will be impressed by the stereoscopic shutter glasses-based 3D or EVGA’s premium mainboard, sales of appropriate items will also go up.

Tags: EVGA, Nvidia, Geforce, Nforce, Stereo 3D