News
 

Bookmark and Share

(2) 

ATI, graphics products group of Advanced Micro Devices, declared its plan to lead the market with its next-generation DirectX 11-supporting graphics processing units. The company also said it would release its new graphics chips by the time Microsoft Corp.’s Windows 7 hits the market.

“We plan to lead the market with DirectX 11 solutions coincident with Microsoft Windows 7 release in the back half of the year,” said Dirk Meyer, chief executive officer and president of AMD, during a conference call with financial analysts.

Sales of graphics cards collapsed both in Q4 2008 and in Q1 2009 because of lowering demand due to the global recession. AMD needs new breed of graphics processors along with Windows 7 and DirectX 11 in order to see increased demand towards better-performing graphics sub-systems.

“With Windows 7 being released in the back half of this year and all the benefits that come along with that in the form of DirectX 11 and improved graphics quality, compute offload and so on, we might see a spike in interest for a richer graphics experience. Certainly, that is one of the things that we are trying to drive as a company,” said Robert Rivet, chief financial officer of Advanced Micro Devices.

Last week rumours transpired that ATI may release its code-named RV870 graphics chip in late July. The RV870 is AMD’s first DirectX 11-supporting graphics processing unit.

AMD reported revenue for the first quarter of 2009 of $1.177 billion. First quarter 2009 revenue was flat compared to the fourth quarter of 2008 ($1.162 billion) and decreased 21% compared to the first quarter of 2008. AMD reported a net loss attributable to AMD common stockholders of $416 million or $0.66 per share.

Sales of central processing units were up 7% to $938 million amid decrease of average selling price and increased amount of units sold, whereas sales of graphics processors were down 18% to $222 million amid declines in both units and average selling prices.

Tags: ATI, AMD, Radeon, DirectX, Microsoft, Windows, RV870

Discussion

Comments currently: 2
Discussion started: 04/22/09 06:27:04 PM
Latest comment: 04/23/09 01:05:29 PM

[1-2]

1. 
As far as I understood, is that any current DX10.1 video cards will also support FULL DX11 implementation only by updated drivers. Is that true?
0 0 [Posted by: TAViX  | Date: 04/22/09 06:27:04 PM]
Reply

2. 
Well, "that's nothing new" that older dx products retain compatibility with newer gen but it's not hardware accelerated just an emulation. It happened since dx6 all thru dx9.0c and dx6 didn't have neither basic hardware support needed in modern graphics, like T&L needed for plain bump mapping and shadowing textures.

DX11 gives flood on Larabee's proto-architecture watermill. so what you see there will be least requirements for hardware DX11 support
0 0 [Posted by: OmegaHuman  | Date: 04/23/09 01:05:29 PM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month