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Nvidia Corp. has blamed its partners among computer makers for frequent re-branding of their products. The company said that original equipment manufacturers (OEMs) need to constantly offer customers something new, which is why Nvidia is forced to rename its old products.

Nvidia said in an interview with web-site that it only rebranded its products at the request of large PC OEMs and that the most rebrands are OEM-only products and would never be seen within the retail space. According to Nvidia, large suppliers of personal computers “often require new products because they need to have something new to sell to customers”, besides, Nvidia itself has to be competitive against the new products by ATI, graphics business unit of Advanced Micro Devices.

The graphics chip designer from Santa Clara, California, started to rename its G92-based products back in 2008, when it re-branded the GeForce 8800 GTS 512MB into GeForce 9800 GTX and started to sell it as a brand new product. Back then, the company’s competitive position was much better than today and the necessity to rename old products into new was not exactly clear.

ATI, graphics business unit of Advanced Micro Devices, also renames its old products into new, primarily in the notebook space, which creates no less confusion that is caused by Nvidia’s actions. Still, ATI has not done re-branding for so many times.

Tags: Nvidia, Geforce, G92


Comments currently: 10
Discussion started: 03/04/10 08:58:16 AM
Latest comment: 03/07/10 01:22:01 PM
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Please tell me people can smell the bullshit with this story. If big OEM's like old stuff to be constantly re-branded, how come ATI isn't doing it? Intel? Microsoft? Any of the other suppliers?
Also note that Nvidia has been re-branding non-OEM products (GT 250 anyone?).
0 0 [Posted by: siuol11  | Date: 03/04/10 08:58:16 AM]
- collapse thread

ah, I note that this article says ATI re-brands. When? The 9000 series cards?
Their mobile vs. discrete branding can be a bit confusing, I'll admit, but re-branding?
0 0 [Posted by: siuol11  | Date: 03/04/10 09:00:16 AM]
I smell horseshit
0 0 [Posted by: shadowfax  | Date: 03/04/10 02:50:10 PM]

ATI done it a few days ago when they gave 890GX, a renamed 790GX. As for NVidia they made so much money with those tactics that they should better apologize to their customers not start blaming others. Those cards are retail products TODAY, not OEM only products.
0 0 [Posted by: john_gre  | Date: 03/04/10 10:43:17 AM]
- collapse thread

A mild re-spin is not a re-brand. Surely not a whole lot to toot their horn about, but there are updates and the chip is actually different. Nvidia's re-brands have zero updates besides the name.
0 0 [Posted by: siuol11  | Date: 03/04/10 10:56:37 AM]

If this were true, the majority of their renames wouldn't be retail products.

ATI has only really done this with their IGPs, X200 was renamed back in the day and just now with the HD3200 to HD4290 being the same IGP.

Frankly if its an IGP or OEM only product, I don't really care that much.

But nvidia has taken it way to far and lost alot of points in my mind for this, they practicaly conjured up the entire geforce 9 series with renamings. The only actual new silicon being the 9600GT, with the 9500gt, 9800gt and 9800GTX being renames.

Not to mention renaming them AGAIN to GTS250/240, no go nvidia take your old hardware with new names some where else.

Sad part is all the people that have no clue and buy right into their BS. Can't even count how many times I've had people ask me if the GTS250 would be a good upgrade from a 8800GTS G92 or simmilar.
0 0 [Posted by: blzd  | Date: 03/04/10 12:01:46 PM]

I doubt the OEM's forced nvidia to rename anything. If they tried it doesn't really matter. Renaming the same parts (making them seem new and better) is a very underhanded marketing tactic.
0 0 [Posted by: aethm  | Date: 03/04/10 02:07:03 PM]

the more nvidia rebrands, the more money they make off of suckers who refuse to even do 5 minutes of googling before buying...
and the cheaper I can get the "old" parts who are still just as good. plus they are subsidizing the research of new tech...

so rebrand away nvidia, rebrand away.
0 0 [Posted by: taltamir  | Date: 03/05/10 06:39:24 PM]
- collapse thread

Fooling the fools and suckers is not an excuse bro. The Consumer Protection Bureau should have fined nvidia big time for deceiving users and fake products....
0 0 [Posted by: TAViX  | Date: 03/05/10 09:19:54 PM]

This reminds me of G4saurus. Oh, that poor little thing...

And even more...

0 0 [Posted by: haron  | Date: 03/07/10 01:22:01 PM]


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