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A senior marketing officer from Hightech  Information System, a well-known add-in-card partner of ATI (graphics business unit of Advanced Micro Devices), said in an interview that the company expects its graphics chip partner to announce its next-generation Radeon HD 6000-series graphics processing units (GPUs) in Q4 2010.

“We are expecting the new ATI Radeon HD 6000-series to be announced later this year, around Q4 2010. After which, we will be releasing our own Radeon HD 6000-series early next year,” said Kenny Chow, a senior marketing officer at HIS, in an interview with Funky Kit web-site.

Although AMD itself has promised to update the graphics lineup substantially earlier this year, it has never confirmed its Radeon HD 6000-series name (or the Southern Islands code-name). Moreover, ATI itself was very quiet about its next-generation graphics products at Computex Taipei 2010 trade-show last month, which might be an indicator of a delay. There are sources who claim that the graphics processors designer hopes to release its new family of GPUs this year.

The reason why the senior marketing specialist from HIS decided to go on the record with the name and launch timeframe of the novelty is unclear. On the one hand, it may mean that ATI has already briefed its partners about the forthcoming graphics products. On the other hand, this may indicate that nothing has been revealed yet to the add-in-board partners and they only share their expectations. Yet another reason to start talking about the ATI Radeon HD 6000-series products is to distract attention from Nvidia Corp.'s latest GeForce GTX 460 product, which appears to be a potentially successful offering.

Not a lot is known about the Southern Islands family of products. The SI family will offer higher performance compared to currently available ATI Radeon HD 5000 “Evergreen” line, but will hardly be considerably more advanced in terms of feature-set. It is rumoured that designers of the new GPUs concentrated mostly on improving efficiency, but not on building something completely new from scratch, which is why certain building blocks of the new Sothern Islands family will be inherited from the current Evergreen line.

ATI/AMD did not comment on the news-story.

Tags: ATI, AMD, Radeon, Southern Islands, 40nm

Discussion

Comments currently: 8
Discussion started: 07/14/10 09:55:29 AM
Latest comment: 08/13/10 12:07:25 AM

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1. 
Sounds impressive but I think my Radeon HD 5850 will last a while. I usually upgrade every 2-3 years.
0 0 [Posted by: JonMCC33  | Date: 07/14/10 09:55:29 AM]
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2. 
A thing to look at is the ramp of 2Gb GDDR5 chips.

Hynix 4/5/6gbps will be available in September according to their databook. Judging by announcements made by Elpida, they and Samsung will likely have them available in a similar time frame.

Coincidence? I think not.

2Gb would go a long way towards helping Eyefinity (high-end) and/or helping power savings (low-end). If they'll keep the current ROP/bus structure is unknown (48 ROPs/384-bit or 32 ROPs/256 or 512-bit?)depending on if they're aiming for low or high clocks, but either way we're likely still talking 1.5/2GB with 6-8 chips.
0 0 [Posted by: turtle  | Date: 07/14/10 11:08:45 AM]
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3. 
So the 6xxx will be just an evolution, not an entirely new chip. Well, didn't plan to upgrade anyaways..
0 0 [Posted by: TAViX  | Date: 07/15/10 01:23:52 AM]
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4. 
Hope that I am visit one of that Southern Islands .It seems that AMD-ATI is now one step forward from Nvidia.
0 0 [Posted by: Blackcode  | Date: 07/15/10 01:28:54 AM]
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5. 
Tick-Tock method, I see?
0 0 [Posted by: lh3nry  | Date: 07/15/10 07:05:09 AM]
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6. 
The link to Funky Kit is broken, and I'm sure it was working yesterday.
0 0 [Posted by: FLA  | Date: 07/15/10 06:35:34 PM]
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7. 
Didn't Nvidia just do a
rush evolution to make the GF104 chip? Look how that has turned out. If ATI can make an improved chip which is cheaper, cooler, and a little bit faster then i will be getting one.
0 0 [Posted by: markpc  | Date: 07/16/10 03:34:47 AM]
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8. 
So what we've got here now, 5 weeks after this article, is a new ati/amd spew schedule - October release, November stock for sale - and that new line coming out is the new panic stricken corprate crime plan from ati's deep and fearful heart.
The GTX460 has ati in a dreary tizzy, their entire top end 5000 series lineup is trounced by it, either singly or in SLI.
So the plan is another phantom "release" like the 5000 series, with months and months and months and months of "trickle down" non availability.
Claim it's released, and send out what appeared to all to be mere dozens of cards worldwide, then four months later finally have some kind of 24/7 availability coming on line.
ATI liked the lying dirty corporate scam they pulled with the 5000 series skittering in under a Q deadline for some false stock market boosting, as well.
They are planning on a repeat show.
They see barely 8 months later all the red fanboys have forgotten the months barren e shelves and have screamed only Nvidia was late, very loudly, and have counted "8" months as such. LOL
The crime paid. ATI the dirty, doing it again.
You heard it here first.
0 0 [Posted by: SiliconDoc  | Date: 08/13/10 12:07:25 AM]
Reply

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