News
 

Bookmark and Share

(1) 

ATI, graphics business unit of Advanced Micro Devices, reportedly plans to formally launch its first second-generation DirectX 11 graphics processing units (GPUs) sometimes in the second half of October, 2010. The new lineup is projected to bring new performance heights to the high-end product segment, but it is not clear whether there will be sufficient amount of the new ATI Radeon HD 6000-series graphics processors this calendar year.

AMD's graphics unit reportedly set the launch window for the next-generation graphics processors for premium segment to 15 - 29 of October, 2010, according to Heise.de web-site that cites "reliable corporate sources". This is the second or the third confirmation about ATI's intention to release the code-named Southern Islands chips for performance-demanding applications in Q4 2010.

The main intrigue about the initiation of Southern Islands family roll out is whether ATI will be in position to fulfill demand towards high-end GPUs. Many consumer electronics companies tend to release new products aimed at gaming markets close to Holiday season in order to sell more during sales frenzy. For those companies a launch in October indicates high confidence in products. But for chip companies like AMD a launch in October may indicate the fact that the company is confident about performance of its novelty, but cannot deliver enough chips to market.

Considering issues that ATI's arch-rival Nvidia continues to have with its products lineup, ATI may not need a new flagship offering just now. But by October the Santa Clara, California-based company may resolve its issues with supplies and ATI will have to ensure stable supplies of the next-generation product line so that to continue selling premium-class products and do not engage itself into a price-war.

Not a lot is known about the Southern Islands family of products. The SI family will offer higher performance compared to currently available ATI Radeon HD 5000 “Evergreen” line, but will hardly be considerably more advanced in terms of feature-set. It is rumoured that designers of the new GPUs concentrated mostly on improving efficiency, but not on building something completely new from scratch, which is why certain building blocks of the new Sothern Islands family will be inherited from the current Evergreen line.

ATI/AMD did not comment on the news-story.

Tags: ATI, AMD, Radeon, Southern Islands, 40nm

Discussion

Comments currently: 1
Discussion started: 07/27/10 02:54:58 PM
Latest comment: 07/27/10 02:54:58 PM

[1-1]

1. 
I personally think that ATI is in the perfect place for a price war. They are still selling the 5850 and 5870 for $30-$50 above their original projected launch price.
0 0 [Posted by: Hotboxing  | Date: 07/27/10 02:54:58 PM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month