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ATI, graphics business unit of Advanced Micro Devices, has not only managed to tangibly increase its market share on the market of discrete desktop graphics processing units (GPUs), but also to grab a substantial share of the lucrative market of graphics boards that cost over $300 per unit and that are aimed at enthusiasts of performance and the latest video-games.

According to recently released numbers by Mercury Research, in total, 15.5 million of standalone graphics cards for desktops were shipped in the second quarter of calendar 2010, which is a sharp (21%) decline from 19.61 million supplied in Q2 2010 and a major (12.6%) drop from 17.73 million sold in Q2 2009. On the other hand, sales of standalone GPUs for mobile computers set another record: 19.395 million of units were sold, up 6% sequentially and 105.2% year-over-year.

On the desktop market of standalone GPUs Nvidia continued to lead with 8.55 million of discrete graphics chips shipped during the second quarter and 55.2% market share. The company lost 10.9% of its unit market share year-over-year as its shipments decreased by 27% from Q2 2009, Mercury indicated.

ATI supplied 6.9 million of desktop processors in Q2 2010 and increased its market share by 11% over the same period last year. However, the actual growth of shipments on the market of desktop discrete GPUs was rather modest: 0.7% quarter-over-quarter and 16% year-over-year.

Considering that it is rather clear that the market of desktop graphics processors is on the decline, it becomes crucial for vendors to occupy its most lucrative parts. Thanks to the late roll-out of Nvidia GeForce GTX 400-series (in mid-April, 2010), its lackluster welcome by enthusiasts and/or shortages, ATI managed to grab 59.9% of the market of expensive graphics cards that cost over $300. Still, Nvidia's share in the $200 - $300 segment - why is surprisingly smaller than the market of more expensive offerings in terms of units - was 58.3%. The two companies shipped about the same number of mainstream $100 - $200 products with a slight lead of ATI, but Nvidia appeared to be the king of low-end (sub-$100) devices with 61.5% unit share in the second quarter of 2010.

Overview of Desktop Discrete GPU Market in Q2 2010

Data by Mercury Research





Units (in thousands)


Share in Product Mix

Units (in thousands)


Share in Product Mix

$0 - $100







$100 - $200







$200 - $300



















Tags: ATI, AMD, Nvidia, Geforce, Radeon, mercury research


Comments currently: 4
Discussion started: 07/30/10 03:21:18 PM
Latest comment: 08/04/10 02:51:40 AM
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Interesting, only one in 7 buyers are willing to pay over 200$ for a graphics card.
0 0 [Posted by: East17  | Date: 07/30/10 03:21:18 PM]

Base on limits for ATi nowadays, the lack of PhysiX, 3D stereoscopic....... But after all there is plenty of hopes for the red team yet. nvidia chips are good, we all know but
Great job ATi! move on for good
0 0 [Posted by: Pouria  | Date: 07/30/10 04:17:16 PM]
- collapse thread

only a few games support GPU physics and in none of them does it influence gameplay. and in all of those cases the developers received money from nVidia to implement it.

game developers ware waiting for a universal standard for physics based on openCL or direct-compute that works on any dx9-10-11 GPU before gpu physics will take off.
this is what ATI is banking on.

3d stereoscopic is a tiny tiny market of no real consequence just yet. besides ATI's much more open standard with cheaper hardware should give nvidia a run for its money there as well in the future.
0 0 [Posted by: Countess  | Date: 08/04/10 02:51:40 AM]

Interesting thing is how nVidia rules discrete GPU market on lower segment with 5:3 ratio or there might be some "research tweak" that they add up integrated low end gpu into count.

Even older HD4350/4550 series are far more power conscious than late to market low end G210. And GT220 couldnt compare itself nowhere neither to more powerful 4670 (45W) nor to 4550 (18W) and it was almost expensive as 4670. Or even more in some cases. That larger market nVidiacs share possibly came from famous nV scheme that for any GT285/GT275 you order as retailer you should also order 3xGT250/GT240 and 7xG210/GT220. This was rather actual after nvidas seizing their 55nm production in November last year so thyt improved sales could be coming from that rigged retail business
0 0 [Posted by: OmegaHuman  | Date: 07/30/10 09:39:44 PM]


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