PNY, a leading supplier of flash-based devices as well as consumer and professional graphics cards, said on Wednesday that it would provide discounts to customers with graphics cards by BFG Technologies. Usually companies start to provide discounts to owners of competing products in order to acquire a customer base and typically this happens when everything is over for the rival.

Starting today, PNY will be offering up to a 25% discount on a selection of PNY GeForce graphics cards, valid only to existing BFG Tech graphics card owners. Consumers can choose to send in either a functioning or non-functioning graphics card in exchange for the discount.  Discounts are off of MSRP pricing and are only attainable via PNY.com and customers need to call a special telephone number to arrange the deal. Additionally, all graphics card users taking advantage of this program will receive a bonus copy of the Just Cause 2 from Square Enix, via an online download redemption code, valued at $49.99. This program is available for a limited time and will only be in effect until October 31, 2010. 

This is not the first time when PNY effectively buys graphics cards of former competitors from their owners in order to get new loyal customers. Back in 2006 the company already made discounts on professional Quadro-series graphics cards for owners of various professional solutions from 3Dlabs.

“Consumers can feel that their investment in PNY graphics card is safe based on our 25-year-old business foundation, solid warranty program, and first class Technical Support team. We are giving them the opportunity to either trade in an otherwise defective card or trade up for an even better value at an incredible price," said Nicholas Mauro, senior marketing manager of PC components business at PNY.

Tags: PNY, BFG, Nvidia, Geforce, Fermi