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Perhaps, the launch of the Radeon HD 7970 graphics card powered by Advanced Micro Devices’ latest Southern Islands/GCN (graphics core next) was not the most impressive one as it was a rush announcement two days ahead of Christmas. But AMD does have a next-gen GPU on the market, unlike its major rival Nvidia Corp., a clear advantage. But the latter claims that the model 7970 fails to impress.

“Honestly, we expected more from our competitor’s new architecture,” an unnamed official Nvidia initiative told NordicHardware web-site.

Nvidia itself has been astonishingly quiet about its next-generation The company has learnt its lesson when it unveiled code-named Fermi architecture about half a year ahead of actual release and would like to ensure instant availability of next-generation graphics cards after the formal launch, according to unofficial information. At present Nvidia considers scheduling the launch of code-named Kepler products on March or April. Officially, the company claims that its Kepler will be released in the first half of 2012.

While the launch of the AMD Radeon HD 7970 was rather weak in terms of publicity and in many other terms, it is clear that today, around a month after the formal product announcement, AMD has actual new-generation graphics cards on the market. Meanwhile, it will take another two or more months for Nvidia to start selling its next-gen GeForce GTX 780-series. Naturally, Nvidia is interested in slowing down sales of AMD’s code-named Tahiti graphics solution so that to satisfy delayed demand for high-end graphics boards later this year.

Kepler is Nvidia's next-generation graphics processor architecture that is projected to bring considerable performance improvements and will likely make the GPU more flexible in terms of programmability, which will speed up development of applications that take advantage of GPGPU (general purpose processing on GPU) technologies. Some of the technologies that Nvidia promised to introduce in Kepler and Maxwell (the architecture that will succeed Kepler) include virtual memory space (which will allow CPUs and GPUs to use the "unified" virtual memory), pre-emption, enhance the ability of GPU to autonomously process the data without the help of CPU and so on. Entry-level chips may not get all the features that Kepler architecture will have to often. Production of Kepler chips was supposed to start in Q4 2011.

Tags: Nvidia, Kepler, Geforce, Quadro, Tesla, Tahiti, Southern Islands, GCN, 28nm

Discussion

Comments currently: 25
Discussion started: 01/26/12 01:38:00 PM
Latest comment: 10/15/12 07:06:09 PM
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1. 
So, its like "Who's penis larger contest?" eh?
6 2 [Posted by: RtFusion  | Date: 01/26/12 01:38:00 PM]
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2. 
Big words, no benchmarks.
13 5 [Posted by: FLA  | Date: 01/26/12 02:51:46 PM]
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Derp this is a great benchmark done by none other than Xbit. Think before you speak please.

http://www.xbitlabs.com/a...splay/radeon-hd-7970.html
1 1 [Posted by: veli05  | Date: 01/27/12 09:11:40 AM]
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Pretty sure he meant to it towards Nvidia and not AMD benchmarks. Nvidia, Benchmark or it didn't happen.
0 0 [Posted by: Judguh  | Date: 01/30/12 04:41:18 AM]
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3. 
You could say in 1 years Nvidia will have something faster and that HD7970 is not that great VS what we have coming out in 1 years from now... but AMD plan to release the HD8970 shortly after Nvidia show off what they have.
2 1 [Posted by: vid_ghost  | Date: 01/26/12 04:05:23 PM]
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4. 
I've read than Nvidia was going to release the next generation of their GPU later this year but they changed the date to Q2 2012.
This is not a normal change, something is wierd there, either they are really afraid that they are improving slower than the competition demands or they've done something big and they can release it earlier.
Time will tell.

P.S.If someone heard something more accurate, feel free to correct me.
4 0 [Posted by: Yorgos  | Date: 01/26/12 04:18:06 PM]
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5. 
show the post
2 15 [Posted by: Tristan  | Date: 01/26/12 04:24:53 PM]
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- collapse thread

 
show the post
0 5 [Posted by: BestJinjo  | Date: 10/15/12 07:06:09 PM]
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6. 
tristan is a member of the nvidia horde: http://hardforum.com/showthread.php?t=1668756
10 5 [Posted by: wuttz  | Date: 01/26/12 04:47:23 PM]
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7. 
well truth is that AMD has a 22% market share, nvidia 17% , intel has the rest. Sure some of these are APUs not all discreet, still AMD (ATI) has proved in the last few years to be able to deliver the best performance per real estate, making their chips cooler, small and hence, cheaper.

http://www.zdnet.com/blog...-market-share-slide/12631
3 3 [Posted by: Ivo  | Date: 01/27/12 12:26:08 AM]
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Nvidia makes three time the revenue and 5 times the profits of AMD's graphics division.
It ain't market share, it's how much do you MAKE. that's called business.
2 3 [Posted by: beck2448  | Date: 01/27/12 03:04:19 AM]
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Because they charge an arm and a leg for their products that are not always better than what AMD has to offer. Raping your customers wallets is something Intel and Nvidia have in common. Some would call that extortioin rather than business.
6 3 [Posted by: veli05  | Date: 01/27/12 09:00:56 AM]
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yes some companies (large ones) try to focus more on profits than consumers so they fail and loose after gaining some money, anyone remember Kodak, Real networks, Aol.,......etc
0 0 [Posted by: madooo12  | Date: 01/28/12 04:29:54 AM]
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Nvidia OWNS the professional market (85$%) so it ain't about selling crap.
Its where the highest standard of excellence is demanded.
1 0 [Posted by: beck2448  | Date: 01/29/12 10:43:14 PM]
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No Nvidia owns its intellectual property, employees, and products but nobody owns a market. A market is never owned in the sense that the numbers can change drastically and quite quickly. It is more shared than owned, nvidia just has a bigger piece of it which can change hands quite quickly
0 0 [Posted by: veli05  | Date: 01/31/12 10:08:09 AM]
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8. 
we'll see -nVidia- what kepler does
7970 really impressed me
4 3 [Posted by: madooo12  | Date: 01/27/12 06:11:35 AM]
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9. 
"Meanwhile, it will take another two or more months for Nvidia to start selling its next-gen GeForce GTX 780-series."

you mean 600-series, even 680-series would be wrong, 680 is not a series, 600 is one
3 0 [Posted by: madooo12  | Date: 01/27/12 06:12:25 AM]
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actually this might be true, if you check wikipedia http://en.wikipedia.org/wiki/GeForce_600_Series you will notice this:
It is rumored that Nvidia might skip the 600 series all together and launch a 700 series line (EngineFLUX) in order to compete with AMD's 7000 series cards.

0 1 [Posted by: Yorgos  | Date: 01/27/12 04:15:57 PM]
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still 780 is not a series
1 0 [Posted by: madooo12  | Date: 01/28/12 04:26:12 AM]
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10. 
Nvidia: We Expected More from AMD Radeon HD 7970.

Green with envy?
5 4 [Posted by: xybit  | Date: 01/27/12 09:19:33 AM]
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11. 
Considering it was a transition to 28nm I was expecting a lot more of the 7970 card, It isn't the huge jump a lot of gamers were expecting from a die shrink. I hope Nvidia has something better, I am an Nvidia user BUT I want AMD to release high end cards and cheap cards to keep Nvidia in check. Competition is good for all of us whichever side of the fence you sit, Unfortunately there aint much competition from Nvidia's words alone, Gimme silicone! lol
1 0 [Posted by: ozegamer  | Date: 01/29/12 11:53:27 PM]
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12. 
Guys seriously, faster than a 580 gtx in 90% of the gaming benchmarks, uses as much power as a 5970 with the same die size and increased number of transistors and complexity. Some of you are really under-evaluating their achievements. Regards

Márcio Cattini
0 1 [Posted by: marciocattini  | Date: 01/30/12 07:28:18 AM]
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