It looks like Read is making a "turn-around" at AMD by shifting the company's core strategy from mature markets, PCs, servers, and discrete graphics to a new focus on emerging markets, mobile clients, cloud servers, and embedded systems.
That might please stock holders and the BofD, but slowly and surely this guy is destroying the AMD we actually respected and loved and cheered for as the underdog.
The current HD7000 series launch of being first to market worked because NV is late to the market, but you can't rely on your competitor to be making these kinds of mistakes forever. What happens when you lose such fundamental employees as Demers that help to set the vision for the Graphics Division, that help to define the roadmap for GPGPU compute?
Since Read took over, he either fired any previous executives at AMD (likely because they didn't agree with his vision) and/or his leadership has resulted in a lot of talented people simply abandoning AMD (Rick Bergman's departure to Synaptics, Demers most likely to another large company).
That smells like something fishy is happening in the company, the details of which haven't been properly disclosed to the public. Why would a guy who spent his entire career working on GPUs and spent 10+ years at ATI/AMD suddenly leave, especially at a time when HD7900 series is kicking ass?
Hmm.....is Read diluting AMD into the low- and mainstream- brand and completely planning to give up the high-end on GPUs and CPUs? I hope not.