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Nvidia Corp. has officially started advertising campaign of its next-generation Kepler graphics processing unit (GPU) that is due out in March or April. The company has posted a word on a Facebook wall claiming that performance of Kepler would be unbeatable.

"Waiting for Kepler. Patience, patience, patience... When the right time comes, there will be no chance to beat it," a statement posted by Nvidia Italy reads.

Both AMD and Nvidia start "unofficial" advertising campaigns well ahead of actual next-generation product releases by leaking alleged photos, benchmarks, parts of presentations and so on. Official advertising campaigns start much later in the cycle several weeks ahead of actual release or announcement. Nvidia's posting is a proof that Kepler is getting nearer its launch.

Nvidia has very high expectations for its Kepler generation of graphics processing units (GPUs). The company claims that it had signed contracts to supply mobile versions of GeForce “Kepler” chips with every single PC OEM in the world. In fact, Nvidia says Kepler is the best graphics processor ever designed by the company. Unfortunately for Nvidia, yields of chips made using 28nm process technology at TSMC, including Kepler, are lower than the company originally anticipated and therefore their costs are high and Nvidia's chief executive recently complained that the company cannot get enough wafers.

Kepler is Nvidia's next-generation graphics processor architecture that is projected to bring considerable performance improvements and will likely make the GPU more flexible in terms of programmability, which will speed up development of applications that take advantage of GPGPU (general purpose processing on GPU) technologies. Some of the technologies that Nvidia promised to introduce in Kepler and Maxwell (the architecture that will succeed Kepler) include virtual memory space (which will allow CPUs and GPUs to use the "unified" virtual memory), pre-emption, enhance the ability of GPU to autonomously process the data without the help of CPU and so on. Entry-level chips may not get all the features that Kepler architecture will have to often.

Tags: Nvidia, Kepler, 28nm, TSMC, Geforce, Tesla, Quadro

Discussion

Comments currently: 84
Discussion started: 03/01/12 09:02:06 PM
Latest comment: 03/24/12 06:49:34 PM

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21. 
Why the hell is everyone talking about Bulldozer here when the subject is Kepler?

Second, if you are going to talk about Bulldozer, get your facts straight. AMD never hyped Bulldozer's performance once. Let me repeat that in all caps: AMD NEVER HYPED BULLDOZER'S PERFORMANCE ONCE.

You guys started getting crazy ideas about Bulldozer's performance and when Bulldozer launched and fell flat, you guys started thinking that AMD said Bulldozer would "bulldoze" Sandy Bridge and then you started thinking OMG BULLDOZER IS A DISAPPOINTMENT.

Cite one press release, publication, or statement from AMD saying ANYTHING about Bulldozer's performance before its launch. Hint: AMD didn't say anything. You guys started going wild with the rumors and Bulldozer didn't live up to the rumors. No, it isn't the other way around - not AMD hyped Bulldozer and then Bulldozer failed. Again, I challenge anyone to show me one statement from AMD saying Bulldozer would beat Product X, or Bulldozer will be this fast, or Bulldozer will crush Product Y, etc.
0 1 [Posted by: Hamlet  | Date: 03/06/12 09:05:46 PM]
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22. 
Well let's see AMD released the HD 7970 in January and it is now March and still no Kepler from Nvidia and nothing has been leaked but Nvidia claims it's faster than AMD's Radeon HD 7970,I born in St.Louis Missouri,the Show Me state So Nvidia instead of hyping up your non existent GPUs Show us that the Kepler is faster, I am calling your bluff! And you know what's really sad AMD has already finished their new HD 8000 series prototypes with XDR2 memory which is twice as fast as DDR5 and has even more stream processing units come on Nvidia let's see what you got!
0 1 [Posted by: Kilobit  | Date: 03/09/12 04:25:41 PM]
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