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Advanced Micro Devices this week lowered recommended pricing on some of its latest "Southern Islands" graphics cards and also said that it would provide three new video games for free with the purchase of high-end graphics boards. The decision will likely help AMD to improve its positions on the market of enthusiast-class graphics boards.

From now on, ATI Radeon HD 7970 should cost $479, ATI Radeon HD 7950 carries $399 price-tag and ATI Radeon HD 7770 has suggested e-tail price of $139. The price drops will make the model HD 7970 more competitive against Nvidia Corp.'s GeForce GTX 680 and will position the HD 7950 as a viable competitor for the GeForce GTX 580 and 570.

In addition, with the purchase of the Radeon HD 7900-series graphics cards, AMD will provide three DirectX 11 game titles: Dirt Showdown, Nexuiz and Deus Ex: Human Revolution with The Missing Link downloadable add-on. As a result, the complete value of the latest AMD graphics cards promises to be pretty high.

The price drop onto graphics cards which are powered by chips produced using 28nm process technology may indirectly indicate improved availability of Southern Islands graphics processing units and therefore better yields at TSMC's foundry.

The new Radeon HD 7700- and 7900-series graphics cards support all the advantages that the graphics core next (GCN) architecture has to offer, including support for DirectX 11.1, OpenCL 1.2, PCI Express 3.0, AMD Eyefinity 2.0, ultra high-definition output support using DisplayPort 1.2, HDMI 1.4a, optimized power consumption, integrated 7.1 audio controller, stereo-3D/Blu-ray 3D support, and other new technologies.

Tags: AMD, ATI, Radeon, GCN, Southern Islands, 28nm

Discussion

Comments currently: 7
Discussion started: 04/17/12 01:19:00 PM
Latest comment: 04/20/12 09:10:42 PM
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[1-5]

1. 
I love competition.
4 1 [Posted by: Astral Abyss  | Date: 04/17/12 01:52:49 PM]
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0 6 [Posted by: sidkof  | Date: 04/18/12 02:00:26 PM]
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2. 
For there to be any kind of competition - intense or otherwise - you actually need to have something to sell first.

Nvidia has a paper launched card in terrible supply. That's not competition.
2 1 [Posted by: jimbo75  | Date: 04/18/12 04:00:06 AM]
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3. 
competition rules. love my evga 680!
1 2 [Posted by: beck2448  | Date: 04/18/12 09:17:30 AM]
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4. 
In multi gpu set up than you got to go with the 7970's, single cards are close but again I seen a 7970 $459.99 so its a no brainer
1 0 [Posted by: redeemer  | Date: 04/18/12 04:28:57 PM]
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5. 
Meanwhile here in AU the price for an HD 7950 is still @ $500 with the HD7970 selling @ around $600 for the base models..............greedy distries
0 0 [Posted by: alpha0ne  | Date: 04/20/12 09:10:42 PM]
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