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UPDATE: Adding citation of Thomas Seiffert's phrase.

Despite of many criticism surrounding slow ramp of 28nm process technology capacities at Taiwan Semiconductor Manufacturing Company, one of its major customers Advanced Micro Devices said that it had managed to meet the demand for graphics processing units (GPUs) made at 28nm node in Q1 of FY2012. The company still noted that it would like to get more 28nm chips.

"We were able to meet customer demand [for AMD Radeon HD 7000 "Southern Islands" chips made using 28nm fabrication process] in the first quarter. The products are good, the demand is strong. We would like to have more access to the upside volume, but we have met pretty much all the demand in the first quarter," said Thomas Seiffert, chief financial officer of AMD, during quarterly conference call with financial analysts.

Throughout the first quarter of 2012, AMD shipped three Radeon HD 7000-series "Southern Islands" graphics chips made using 28nm process technology: Tahiti, Pitcairn and Cape Verde. In the second quarter of the year the company will add three new mobile GPUs produced at 28nm node into the mix. Given the fact that the first quarter of the year is usually slow in terms of demand for discrete graphics cards, the demand towards AMD's latest 28nm offerings might have been moderate.

This week AMD lowered recommended pricing on some of its Radeon HD 7000-series graphics cards in a bid to boost their competitive advantages over competitors that use Nvidia GeForce chips. The price drop onto graphics cards which are powered by chips produced using 28nm process technology may indirectly indicate improved availability of Southern Islands graphics processing units and therefore better yields at TSMC's foundry.

AMD's graphics segment revenue (which includes sales of GPUs as well as royalties from game console platform holders) was $382 million, flat compared to the prior quarter, but decreased 7% year-over-year. GPU revenue was up in a seasonally down quarter, due to improved desktop GPU average selling price in the channel, offset by seasonally lower game console royalty revenue. Operating income of graphics product group was $34 million, compared with $27 million in Q4 2011 and $19 million in Q1 2011.

The latest Radeon HD 7700-, 7800- and 7900-series graphics cards support all the advantages that the graphics core next (GCN) architecture has to offer, including support for DirectX 11.1, OpenCL 1.2, PCI Express 3.0, AMD Eyefinity 2.0 multi-monitor capability, ultra high-definition output support using DisplayPort 1.2, HDMI 1.4a, optimized power consumption, integrated 7.1 audio controller, stereo-3D/Blu-ray 3D support, as well as other new technologies.

Tags: AMD, ATI, Radeon, GCN, Southern Islands, 28nm, Tahiti, Pitcairn, Cape Verde


Comments currently: 6
Discussion started: 04/19/12 05:21:21 PM
Latest comment: 04/27/12 04:21:32 PM
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AMD already announced price drops on HD 7770, HD 7950, and HD 7970 products on 16th of April and the attached spreadsheet should read as follows:

HD 7970 - $479
HD 7950 - $399
HD 7770 - $139

Official announcement:

"The AMD Radeon™ HD 7970 is now priced at an incredible $479 and continues to be the only enthusiast card available in volume, while the AMD Radeon™ HD 7950 is now an impulse buy away, at $399, and on both of these you will see our Three For Free offer which includes Dirt Showdown, Nexuiz and Deus Ex: Human Revolution with The Missing Link DLC. And one more thing, for those looking for access to a cutting-edge graphics experience at a very wallet-friendly price, AMD Radeon HD 7770 GHz edition graphics cards will now be available at the sub-$150 sweet spot, as low as $139(US).

They've also announced the "Three for Free" promo:

"Rolling through select etailer and retailer partners shortly, we will be launching the Three for Free promotion, bundling a free copy of Dirt Showdown and Nexuiz with each AMD Radeon HD 7900 Series graphics card. We will also be including a full copy of one of the top titles of 2011; Deus Ex: Human Revolution, as well as its DLC expansion The Missing Link."

Though I have a feeling that "select etailer and retailer partners" means this promo will only be available over the pond and not in EU also? I guess we'll have to wait and see what AMD thought with it.
3 0 [Posted by: MyK  | Date: 04/19/12 05:21:21 PM]

Production of AMD's 28nm chips seem to be fine though still ramping.
6 6 [Posted by: beenthere  | Date: 04/19/12 06:57:09 PM]
- collapse thread

You have a sharp eye Funny. ofc it's still ramping when there was close-to-zero availability for month after launch. Just as we saw today with GTX680
0 0 [Posted by: OmegaHuman  | Date: 04/27/12 04:21:32 PM]

"We were able to meet customer demand [for AMD Radeon HD 7000 "Southern Islands"

Translation: Demand is so low we are not having problems supplying the market despite dreadfully low yields at 28nm.
1 3 [Posted by: GreenChile  | Date: 04/22/12 12:34:27 PM]
- collapse thread

show the post
2 6 [Posted by: beenthere  | Date: 04/22/12 04:14:23 PM]


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