Bookmark and Share


Nvidia Corp. has unveiled its most powerful graphics solution: the dual-chip GeForce GTX 690, which is powered by two Kepler-generation GK104 graphics processors made using 28nm process technology. With the help of 3072 stream processors, the device is set to establish new performance records. The only problem: $999 price tag amid limited quantities.

Being based on two GeForce GTX 680 graphics processors, the model GTX 690 essentially doubles their power with 3072 stream processors, 256 texture units, 64 raster operating units as well as two 256-bit memory buses. The chip is clocked at 915MHz, whereas 4GB of memory operate at whopping 6.008GHz. The novelty fully supports modern high-end technologies, such as DirectX 11.1, OpenGL 4.2, OpenCL 1.2, stereoscopic-3D, multi-monitor capability, PhysX, 4-way multi-GPU, PCI Express 3.0 and so on.

"The GTX 690 is truly a work of art - gorgeous on the outside with amazing performance on the inside. Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they will relish showing their friends how beautiful the cards look inside their systems," said Brian Kelleher, senior vice president of GPU engineering at Nvidia.

By releasing a graphics card that costs $1000, Nvidia opens up a number of new doors while closing several other. On the first place, a graphics card becomes a luxurious item now that it is priced at the low end of proper watches. But with $1000 price tag, it ceases to be a present or an impulse buy. All-in-all, Nvidia just opens up the market of extremely hardcore gamers. There are not lot of them, though...

Nvidia GeForce GTX uses an array of innovative technologies to make it look good while not compromising its functional sides, such as efficient cooling:

  • An exterior frame made from trivalent chromium-plated aluminum, providing excellent strength and durability;
  • A fan housing made from a thixomolded magnesium alloy, which offers improved heat dissipation and vibration dampening;
  • High-efficiency power delivery with less resistance, lower power and less heat generated using a 10-phase, heavy-duty power supply with a 10-layer, two-ounce copper printed circuit board;
  • Efficient cooling using dual vapor chambers, a nickel-plated finstack and center-mounted axial fan with optimized fin pitch and air entry angles;
  • Low-profile components and ducted baseplate channels for unobstructed airflow, minimizing turbulence and improving acoustic quality.

The Nvidia GeForce GTX 690 GPU will be available in limited quantities starting May 3, 2012, with wider availability by May 7, 2012 from Nvidia's add-in card partners, including Asus, EVGA, Gainward, Galaxy, Gigabyte, Inno3D, MSI, Palit and Zotac. Expected pricing is $999.

Tags: Nvidia, Kepler, Geforce, 28nm


Comments currently: 12
Discussion started: 04/29/12 09:55:54 AM
Latest comment: 05/03/12 10:23:56 PM
Expand all threads | Collapse all threads


So good by 8800 Ultra as the most expensive game card ever. Welcome 1000$ card from nvidia....Aren`t they ashamed a little with those ridiculous prices???
0 1 [Posted by: TAViX  | Date: 04/29/12 10:22:06 AM]
- collapse thread

Nope, they aren't
2 0 [Posted by: Pouria  | Date: 04/29/12 04:56:38 PM]
ashamed? ofcourse not, they are giggling all the way to the bank!
1 0 [Posted by: Countess  | Date: 04/29/12 06:37:04 PM]
It is simple:

1) Supply constraints on 28nm and excess consumer demand
2) Premium goods tend to sell for premium prices
3) Increasing wealth of consumers in emerging markets

As Europe grips with recession fears (Spain has officially entered recession today), while US recovery continues to be slow, India and China, as well as other emerging markets, are seeing tremendous growth and subsequent rise in per capita GDP income.

The effects of foreign investor wealth can be readily seen in alarming increases of properties in cities such as Vancouver, Toronto, as well as in Asian cities such as Shanghai, etc.

For example, a modest bungalow in Toronto sold last month for $1,180,800, $400,000 more than the asking price of $759,000. Canadian bidders were furious and deserved to be. The winning bid was made by a university student whose parents have a business in the United States but who live in China.

The former president of the World Bank, James Wolfensohn, briefly discusses the "Tectonic Shift" that is happening in today's world, as the wealth shifts from the West to the East.

The current population of China is 1,343,239,923. The current population estimate for India is 1,205,073,612:

How difficult would it be to find 20,000 buyers of $1,000 GPU across just 2 of those countries? Not very difficult considering Asia is soon going to surpass US as the #1 market for Ferrari, if it already hasn't done so. In China, a key market for Ferrari, sales were up 75%, similar trends were seen in Hong Kong, Taiwan, Singapore, and Indonesia:

I agree with you that $1,000 is a lot of money for GPUs and is especially so since in 2.5 years from now a $500 Maxwell card is likely to provide 80-90% of the performance and in 5 years from now we'll have a card 2x faster than GTX690 for $500. Further, future-proofing seems fruitless since by the time next generation of Sony/MS consoles launch Q4 2013/Q1 2014, much faster cards will be released.

However, we must accept the fact that there are far more wealthy individuals in the world today and we are all competing for what essentially are scarce resources. This is particularly true given TSMC's limited 28nm wafer capacity and NV's public complaints about rising price of wafers from 40nm generation, which pressures their Gross Margins without passing on the increases to consumers:;source=eogyholnk0000001

Personally, even $500 for GTX680 seems rather high given that it's about 35% faster than GTX580, which falls short of NVidia's historical generational increases; and yet it's selling out in North America. Most conspicuously, this is happening despite the fact that 2160P monitors are still not mainstream, while most games launching this year are console ports based around 7-year-old Xbox360/PS3 technology...
2 0 [Posted by: BestJinjo  | Date: 04/30/12 07:58:46 AM]

Nothing to see here move alone,Move along!
Try living here in Australia, Dual cards at launch have been around the $1k mark for years, Wouldn't surprise me if it's $1200 even though our dollar is worth more than the US dollar.
Once again we get get ripped off.
Now just need AMD to move their butt with some competition to bring prices down.
1 0 [Posted by: ozegamer  | Date: 04/30/12 12:00:01 AM]

Cool card with extreme power, but extreme price at the same time.
1 0 [Posted by: boyfriend  | Date: 04/30/12 08:10:00 AM]

What can we do if the single CPU card is already at $500. They could have priced it even higher if the performance was the same as the Crossfire config.
1 0 [Posted by: zodiacfml  | Date: 04/30/12 10:41:03 PM]

What a joke, the GTX680 is as scarce as hens teeth here in AU (not that I would ever buy NV) and when you do find one the price is ~ $700

The GTX 690 is nothing more than a paper launch....... AGAIN
0 0 [Posted by: alpha0ne  | Date: 05/03/12 10:23:56 PM]


Add your Comment

Related news

Latest News

Wednesday, November 5, 2014

10:48 pm | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

12:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

4:22 am | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

1:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

10:41 am | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture