I hope that's a sarcastic post. Neither NV nor AMD are a charity. Your post seems like blatant trolling though. AMD lowered prices many times this generations and continued to add value to gamers by bundling games.
As far as enthusiast features go, they gave gamers dual-BIOS switches for easy flashing, full voltage control and 100% guarantee warranty on HD7970 even if you increase voltage from 1.175V to 1.25V. NV offered none of these things this round, and actually forced EVGA and MSI to remove voltage control from Classified and Lightning models.
Furthermore, GTX680 is actually slower than 7970 Ghz and currently HD7000 series continue to offer superior price/performance. So how exactly does AMD not care about making better products?
If you look at earnings, it's actually NV that's making a killing. How? Selling us GK104 for high-end prices for most of this generation. Also, by NV not lowering prices much despite offering worse price/performance across GTX600 series, you are actually contradicting yourself as NV continues to charge higher prices for slower performance.
Fall 2012 GPU and Driver Comparison Roundup - November 12, 2012
High pricing band
= For those that must have the absolute highest frame rates , the Radeon HD 7970 seems to pull ahead of the GTX 680.
The GTX 670 brings up the rear in this price band
Middle pricing band
= Radeon HD 7950 with Boost simply demolished the GTX 660 Ti
across the board with regards to raw frame rates and overall game play experience across our suite of testing.
Low pricing band
= Radeon HD 7870 held up well on its own, matching the game play experience and raw frame rates to the GTX 660 Ti
How can a company that offers superior price/performance be ripping gamers off, but NV is a saint?