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As a result of Nvidia Corp.’s reluctance to release a lineup of graphics processing units previously known under Kepler refresh code-name, the company today has two flagship products aimed at the top of the market segments. While the GeForce GTX 690 and GeForce GTX Titan may offer equally high levels of performance, customers have so far preferred the latter to the former.

Nvidia GeForce GTX Titan has been on the market for about three months now, but it has already outsold the GeForce GTX 690, which has been on the market for well over a year, reports PCGamer web-site. As it appears, Nvidia was pretty surprised with the popularity of GeForce GTX Titan, however, it appears that many gamers simply do not want multi-GPU solutions and prefer single-chip graphics cards.

“Even we were surprised just how popular the GeForce GTX Titan was and still is. Titan sold a lot more than the GTX 690, for example. It’s still selling very well,” said Ben Berraondo, the senior PR manager for GeForce at Nvidia,

The GeForce GTX Titan is powered by Nvidia GK110 processor containing 7.1 billion of transistors and originally designed for supercomputers. The chip has active 2688 stream processors, 224 texture units, 48 raster operating as well as 384-bit memory bus. The monstrous graphics processor is clocked at 837MHz and can boost its speed to 876MHz, which is a result of the extremely high number of transistors. The graphics card comes with 6GB of GDDR5 memory clocked at 6GHz.

By contrast, GeForce GTX 690 features two GK104 graphics processors with 3072 stream processors (1536*2) clocked at 915MHz. Peak compute performance of GeForce GTX 690 for video game should be even higher compared to the GeForce GTX Titan; however, there GTX 690 relies on SLI multi-GPU technology that does not work in all game titles, whereas GeForce GTX Titan demonstrates its maximum potential in all applications.

GeForce GTX Titan is also the first GeForce graphics card to ship with full performance double-precision compute. On prior GeForce products, fewer double-precision (DP) units were included in the GPU. For example, the GeForce GTX 680 SMX cluster had 192 single-precision (SP) floating point stream processors (cores), and 8 double-precision (DP) stream processors. As a result, DP operations per clock ran at effectively 1/24 the SP rate. However for GTX Titan, it includes a full 64 DP stream processors per SMX (compared to 192 SP stream processors), or 1/3rd the number of DP cores to SP for substantially more double-precision horsepower. When DP compute is enabled in the drivers the graphics card runs at reduced clock-speeds.

Up to three Titans can be installed into one personal computer to extreme graphics performance thanks to 3-way SLI multi-GPU technology. According to Nvidia, systems powered by GeForce GTX Titan generally deliver 30% - 40% higher graphics performance compared to similar PCs powered by AMD Radeon HD 7970 or GeForce GTX 680, respectively. Nvidia’s own benchmarks also imply that 3-way GeForce GTX Titan-based gaming systems deliver equal or better performance than two GeForce GTX 690 graphics cards in 4-way SLI (quad-SLI) mode.

Tags: Nvidia, Geforce, GK110, 28nm, Kepler, GK104


Comments currently: 24
Discussion started: 05/21/13 05:05:14 AM
Latest comment: 05/25/16 12:28:56 PM
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Thanks guys now nvidia will continue to rip us off.

People are idiots to pay what these fools are asking for these things its 100 percent markup from older flagship cards.
7 4 [Posted by: sanity  | Date: 05/21/13 05:05:14 AM]
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No, I'd say this is more evidence that the middle class is shrinking, who else are these products aimed?

Keep in mind, nVidia is a business and aren't making these products for us, which means they aren't choosing to rip us off. The price is just a result of no AMD equivalent in competition. nVidia is just following the rules of capitalism, you got to be angry with AMD.
2 2 [Posted by: lehpron  | Date: 05/21/13 05:30:07 AM]
Not sure that the middle class is shrinking. IMO, with offerings like the 660, 660TI and 670, Nvidia is offering a lot of performance/$ for the middle class.

I agree with you that Titan and GTX 690 pricing came from no AMD equivalent. Now that the Radeon 7990's available, things might change.
2 1 [Posted by: MHudon  | Date: 05/21/13 05:45:39 AM]
It si shrinking, i could be mistaken but i think that chips in price range of 5600/5700, 6600, 7600 are gone and prices are up together with demanding titles that need them. It started with GTX nomenclature.
0 0 [Posted by: kingpin  | Date: 05/21/13 07:14:36 AM]
Nope, not shrinking! Intel and AMD Apu's are replacing these solutions. Performance wise, Apu's give quite good performance for the money, especially at 1680x1050.
0 2 [Posted by: MHudon  | Date: 05/21/13 01:14:44 PM]

No surprise here. The GTX 690 is a great card, but will not be compatible with all the titles out there. I'd definitely give up 10% in performance for 100% compatibility! What's more to say?
4 0 [Posted by: MHudon  | Date: 05/21/13 05:13:15 AM]
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Titan proves there is ALWAYS a market for the best. The rich and people who use these cards professionally. Titan also has by far the lowest latency of any solution right now. SLI has double Titan's latency and Crossfire 3 to 4x. Nvidia has a surprise hit on their hands.
4 1 [Posted by: beck2448  | Date: 05/21/13 10:26:22 AM]
show the post
1 4 [Posted by: Jacky Borchtlombeek  | Date: 05/21/13 01:36:24 PM]
Professionally... give me a break these are gamers who are buying these cards. Pros use tesla and titan is just a cheap ripoff of those.
Titan was meant to get some more profit out of the GK110 architecture and Nvidia got lucky with their overpriced card. I hope this doesn't come to haunt us as far as real gaming card releases are concerned.
1 3 [Posted by: Jacky Borchtlombeek  | Date: 05/21/13 01:50:52 PM]

show the post
0 6 [Posted by: linuxlowdown  | Date: 05/21/13 06:05:40 AM]
- collapse thread

let's hope not, better an alliance AMD & Nvidia than Intel & Nvidia. that will be the end of all competition and we will return to Pentium Pro days, if some of you remember that.
2 0 [Posted by: 63jax  | Date: 05/21/13 07:09:58 AM]
show the post
0 5 [Posted by: linuxlowdown  | Date: 05/21/13 07:32:53 AM]
You think that's doomsday? Guess you haven't heard rumour about Apple looking into using their pot of gold to buy Intel.
Apple sees more profit in its own products line by having access to cheaper hardware. +Intel is a very profitable company on its own. And they are looking for know how and infrastructure so apple could compete in the ARM-processor business.
Apple also sees it as a way to putting pressure on companies like Microsoft, Google etc.
If this deal would happen we might as well forget about anything but Apple dominating the market.
0 1 [Posted by: Jacky Borchtlombeek  | Date: 05/21/13 01:48:22 PM]
You talk about AMD, not Nvidia. AMD is able to make profits from selling itself, not on selling products. Oh wait, they have profits on radeon sales, whole 10mln$ per quarter. Fire calculator and calculate when their 5.4bln$ dumped to buy ATI, will payoff.
5 2 [Posted by: Tristan  | Date: 05/21/13 11:29:36 AM]
How about Tristan, you risk all your life savings on Nvidia rather than AMD. You wouldn't would you? And that's the true test - putting your money where your mouth is.

Quote Tom Leungo: "One thing that is for certain is that Nvidia is the big loser here (PS4 & Xbox). For those that follow my work, you know that I am very bearish on Nvidia as I believe they have no real future product that differentiates themselves over their competition in any of their niches. I reiterate that stance, no matter what the stock has done in the last couple of months, fundamentally the company is on a treacherous path to the future".

Quote AnandTech: "For all practical purposes Intel is barred from making technical decisions that lock out 3rd party GPUs from their platforms for the next several years (2016), enforced by requiring they continue to offer PCI-Express connectivity and at the same time barring Intel from making changes that would reduce GPU performance unless those changes specifically improve CPU performance".

Quote Semiaccurate: "At GTC, Nvidia’s CEO got up on stage and in quite direct terms said, “We are four+ years behind the competition” but couched it in technical terms to sound like a triumph of technical ability. Those who work in the field were indeed stunned by the admission, but not for the reasons Nvidia was hoping to convey. This appears as if Nvidia is slipping dangerously far behind in areas of basic tech needed to be competitive mid-term. Unfortunately that is not the full situation."
1 2 [Posted by: linuxlowdown  | Date: 05/22/13 03:06:54 AM]

"A sucker is born every minute" ... No further comments.
2 0 [Posted by: TAViX  | Date: 05/21/13 07:07:05 PM]

It's pointless the article saying it is 30% better than a 7970, when that card is clearly not the highest ranking card AMD have.
I'd like to see a head to head test between the two top Nvidia cards as well as the AMD 7990.
2 1 [Posted by: caring1  | Date: 05/21/13 07:41:56 PM]
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That would make Titan look slow.
1 2 [Posted by: Atlastiamhere  | Date: 05/22/13 01:26:43 AM]
Slower, not "slow", but 100% compatible. No frame stuttering either.

I'm not a fan boy, just stating facts here. I love my 7970 even if it's noisy
0 0 [Posted by: MHudon  | Date: 05/24/13 01:09:18 PM]
Oh we have a grammar nazi here. :D

Anyway, should have bought Sapphire AMD HD 7970 DDR5 Vapor-X - it works great and is less noisy.
0 0 [Posted by: Atlastiamhere  | Date: 05/27/13 02:29:13 AM]

William. I see what you mean... Judith`s bl0g is unimaginable, I just received a gorgeous Lotus Elise since I been bringin in $6117 this - four weeks past and a little over $10k last munth. this is actually my favourite-job I've had. I actually started 7-months ago and almost straight away began to bring home more than $71, per-hr. I went to this web-site,
0 1 [Posted by: MarleneLuis35  | Date: 05/22/13 09:28:25 AM]
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0 0 [Posted by: Alan123  | Date: 05/25/16 12:28:56 PM]

7990 is a runt framed high latency, micro stuttering joke. Only the most insane fanbois can ignore the mountain of testing lately which shows Crossfire DOES NOT DELIVER the fps number shown TO YOUR SCREEN. Titan is 4x faster than Crossfire when latency is tested. from TECH REPORT
I do think we can conclude that the FPS results suggesting the multi-GPU solutions are twice as fast as the single-GPU equivalents appear to be misleading. Watching the videos, you'd never guess you were seeing a "17 FPS" solution versus a "30 FPS" one; the 7990 is an improvement over the 7970, but the difference is much subtler. The same is true for the GTX 690 versus the 680. I do think the Titan comes out looking the smoothest overall. In fact, I'm more confident than ever that our two primary metrics track well with human perception after this little exercise. The basic sorting that they have done—with the Titan in the lead, the multi-GPU offerings next, and their single-GPU counterparts last—fits with my impressions.
1 0 [Posted by: beck2448  | Date: 05/23/13 03:53:42 AM]


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