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Club3D, one of the leading graphics cards suppliers in the European Union, said Wednesday that it would exclusively sell graphics cards based on Radeon HD graphics processing units from Advanced Micro Devices. While the company did not say it directly, the announcement means that Club3D will no longer sell products based on Nvidia Corp.’s GeForce chips.

“We are showing our commitment to AMD because we believe that AMD is ideally positioned to deliver a complete solution to our customers, and after 16 years in the business offering solutions from a variety of processor partners, we truly believe that we can offer a better solution going forward with AMD alone,” said Judith Ma Tseng, chief executive officer of Club3D.

Back in the early and mid-2000s graphics cards suppliers sold exclusively either ATI- or Nvidia-based graphics cards. Large manufacturers, such as Asustek Computer or Gigabyte Technology, dropped exclusivity in 2003 – 2004 timeframe and since then offered their customers products based on chips from both developers. Mid-tier vendors ceased to be exclusive during the economic downturn of 2007 – 2010. One of such companies was Club3D.

While the market of graphics cards is essentially stagnating and offering all kinds of products is an indisputable trump, the company now decided to go AMD-exclusive without any explanation. Perhaps, AMD managed to make Club3D and its main affiliate, Tul Corp., an offer they could not refuse. As a result, AMD Radeon HD will gain market share in Europe.

“With products like the Radeon HD 7990 dual GPU, Club3D has a long-standing reputation for delighting enthusiasts with spectacular products based on AMD Radeon graphics chips. Their decision to join AMD as an exclusive hardware partner is a powerful acknowledgment of our leadership in the graphics space, and a tremendous contribution to the technical expertise in the AMD Radeon graphics ecosystem,” said Zvika Greenstein, director of desktop product management at AMD Graphics.

Tags: Club3D, AMD, Radeon, ATI, Nvidia, GCN, Sea Islands

Discussion

Comments currently: 10
Discussion started: 06/13/13 03:08:01 PM
Latest comment: 07/07/13 04:14:22 AM
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1. 
It's all about game optimization for GCN architecture because of the next-gen consoles.
2 0 [Posted by: JBG  | Date: 06/13/13 03:08:01 PM]
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It looks that way. Nvidia is going to have to come out with something big or they will be in the hole for 8 years.
0 0 [Posted by: evernessince  | Date: 06/13/13 03:38:16 PM]
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That something big could be OpenCL. If Nvidia backs OpenCL like they back CUDA, they could undercut AMD at it's own game on GPGPU optimizations.
0 1 [Posted by: Je Saist  | Date: 06/13/13 07:02:40 PM]
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2. 
But there is few other things. Club 3D knows future amd lineup , an gpus posibilities vs nvidia, so they made a choise and you know that motherbords makers for amd didnt have to change much on mb-s from am2, am2+, am3 and so on , the same goes for graphics , its much cheaper to produce solutions for amd the for nvidia.
1 0 [Posted by: kingpin  | Date: 06/14/13 10:07:23 AM]
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3. 
If the cheap dedicate graphic cards are going by the wayside and then Intel and AMD are making CPU's with internal graphics there will only be a market for high end cards or crossfire with chips.With the next generation of counsels being with AMD the market for nVidia is shrinking fast and they seem to be backing the ARM cause.
0 1 [Posted by: tedstoy  | Date: 06/14/13 05:59:20 PM]
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4. 
Roy Taylor has just tweeted this and this is just making Nvidia look second rate. Roy is the best thing to happen to AMD ever and I just want to have his babys. All we need now is a card that can beat Titan for less money and then we can rub it all over the Nvidia owners faces. AMD rule and my 7870XT is quicker than most 680's :D
1 0 [Posted by: Abundant Cores  | Date: 06/15/13 10:53:17 AM]
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5. 
nice
1 0 [Posted by: mudi1  | Date: 07/07/13 04:13:36 AM]
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agreed
1 0 [Posted by: mudi1  | Date: 07/07/13 04:13:54 AM]
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agreed
1 0 [Posted by: mudi1  | Date: 07/07/13 04:14:09 AM]
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agreed
1 0 [Posted by: mudi1  | Date: 07/07/13 04:14:22 AM]
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