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A highly-ranking representative from graphics products group of Advanced Micro Devices has confirmed that the new-generation graphics products from the company are coming next quarter. The executive also said that the new graphics boards will not target ultra-high-end market segment and will therefore not cost $999, like some existing offerings on the market. In addition, AMD graphics specialist revealed some details regarding the new flagship GPU.

“[Next generation AMD Radeon graphics cards] are coming in Q4. I cannot reveal a price-point but we are looking at more traditional enthusiast GPU price-points. We are not targeting a $999 single GPU solution like our competition because we believe not a lot of people have that $999. We normally address what we call the ultra-enthusiast segment with a dual-GPU offering like the Radeon HD 7990. So this next-generation line is targeting more of the enthusiast market versus the ultra-enthusiast one,” said Matt Skynner, corporate vice president and general manager of AMD’s graphics business unit, in an interview with Forbes web-site.

Although Mr. Skynner did not reveal a lot of juicy details about the new flagship graphics processor, he unveiled that the chip would be made using 28nm process technology and will be 30% smaller than Nvidia Corp.’s GK110, which points to around 385mm2 die size and around 5 billion of transistors. While he did not reveal actual performance numbers he implied that efficiency of the new Radeon graphics processing unit will be higher than that of Nvidia Kepler-based GK110.

“It is also extremely efficient. [Nvidia's Kepler] GK110 is nearly 30% bigger from a die size point of view. We believe we have the best performance for the die size for the enthusiast GPU. Another thing I can tell you is about the process node: this GPU is in 28nm. Some have speculated that it was 20nm and it is not for a specific reason: At 28nm for an enthusiast GPU, we can achieve higher clock speeds and higher absolute performance,” said Mr. Skynner.

Release of a new-generation lineup of graphics cards on time for the holiday season will inevitably help AMD to improve its share on the market of discrete graphics cards. At the same time, many hardcore gamers may wait till the next  quarter to buy graphics novelties since in Q4 two next-gen video game consoles – Microsoft Xbox One and Sony PlayStation 4 – are entering the market.

Tags: AMD, Radeon, Sea Islands, 28nm

Discussion

Comments currently: 34
Discussion started: 09/18/13 07:24:07 PM
Latest comment: 09/24/13 06:49:31 PM
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1. 
Amd is even not giving breathing space to nvidia.
Now amd is about 6 months ahed coz maxwell will come not before q2 2014.and the best part is volcanic island will support discreet gpu HSA and the most important context switching.and...........

single address space- share data without moving data.

coherency- cpu and gpu work on same data without stopping other one.
9 7 [Posted by: mudi1  | Date: 09/18/13 07:24:07 PM]
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2 5 [Posted by: gjcjan  | Date: 09/18/13 08:36:39 PM]
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frnd actually its not that simple actually we will see even more competition coz nvidia is not a lollipop-sucking baby they r falling behind in gaming which is serious damage but doesn't mean nvidia lost everything.
they hv best portfolio in hpc(supercomputing).on almost 90% design software's nvidia is way better than amd reason is amd's bad hpc support,nvidia hv hpc and server relations for gpu'
4 2 [Posted by: mudi1  | Date: 09/18/13 11:59:42 PM]
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0 0 [Posted by: kvarta  | Date: 09/19/13 10:21:03 AM]
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AMD will price this so we can afford both a new Graphics card and a Sony Playstation 4 for Christmas. Gazing into the crystal ball, Nvidia will be in deep strife - its products hammered from a dominant AMD in gaming, Intel graphics being good enough to dump Nvidia discreet and Tegra line failing to get significant traction to also compete with the arrival of AMD HSA ARM 64-bit with Radeon cores. Mr Huang is currently being convinced by his closest confidants to buy a plot in preparedness for his corporate death.

Addit - P.S. Those who thumb me down here (in effect thumbing their noses), please comprehend that I am a serious tech investor dealing with serious dollars. Nvidia is a dead company walking that will be eventually bought out by Intel in 5 years time not before its shares are forced severely downwards, just like how what happened to Nokia by Microsoft. Don't buy this company's hype and don't touch its shares.
9 7 [Posted by: linuxlowdown  | Date: 09/18/13 08:38:03 PM]
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You don't have a clue what you are talking about. It is AMD, mostly a CPU company, that has had financial troubles for several years. Their race having to hastily find financing to raise capital from any source that would promise it clearly demonstrates that. Nvidia is no where near that situation and hasn't been either.

I want AMD to succeed on all fronts. I do not want Intel controlling the CPU market. But AMD has been in the "value" segment with very low margins for years now. And Discrete GPU wise Nvidia has gone away from the large and hot GPU to more efficient GPUs with competitive pricing.

If you are a tech investor you're clueless.
6 1 [Posted by: Chase Masters  | Date: 09/19/13 05:18:51 AM]
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If you are talking about historical track record of AMD, then your are the one who is clueless. Things are changing fast in the tech world. AMD is rapidly transforming as a company and you will not recognise it so much in 6 years time. Intel is trying to follow suite with its new CEO Mr Krazy also now trying to aim Intel towards the embedded market somewhat. NVidia fanboys, perhaps like yourself, typically see the Nvidia of today like how it was in its glory days of mid 2000's. But now it's wedged between a very competitive Intel graphics and AMD GPU game market dominance as well as a multitude of competing ARM vendors, including AMD soon with its HSA technology. Nvidia is still yet to see a profit from its Tegra division. When its GPU division sales and profits begin to diminish then the company will be in real trouble. Intel will then strangle Nvidia like an anaconda until it gets its GPU IP meal.
5 3 [Posted by: linuxlowdown  | Date: 09/19/13 12:50:23 PM]
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Hey buddy don't be angry, likes and dislikes r just personal intrest we can't force anyone to support our thinking....its democracy,everyone has right to rsise their voice
3 0 [Posted by: mudi1  | Date: 09/19/13 08:36:17 PM]
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Well, I guess in a democracy I can get annoyed as I see fit. You see, what is uncivil mudi is that time after time here, people will thumb down a well conceived argument without so much as providing a counter one themselves. Also in future, please don't call me buddy like this. It is an aggressive usage in this context, if you were unaware.
3 2 [Posted by: linuxlowdown  | Date: 09/19/13 09:03:56 PM]
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Ouch,,,,actually we r a group of frnds sometime we uses our frnds comment account just to make fun nd i m no exception
1 0 [Posted by: mudi1  | Date: 09/19/13 09:11:29 PM]
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I am sorry for you,
your AMD stock price is going down.
5 4 [Posted by: JanGozi  | Date: 09/19/13 12:17:44 AM]
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Yeah right. So when AMD announce Q3 company profitability in approximately one month's time, its shares will go from $3.80 to $5.50. Please don't be sorry for me.

http://www.estimize.com/amd
4 6 [Posted by: linuxlowdown  | Date: 09/19/13 12:53:47 PM]
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I also managed huge profit by investing in amd and no need to say most of people don't know how to extract money from share market they simply thinks bigger is better.......dumb.
3 1 [Posted by: mudi1  | Date: 09/19/13 08:52:07 PM]
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You guys, you have way too much time to spent on commenting news on xbit to really be managing big profits of any kind. (or like me you have slaves doing most of the hard work for you at this point therefore giving the time to...)

Anyway, I really appreciate how passionate you are about all this; I really enjoy this drama!
0 1 [Posted by: MHudon  | Date: 09/20/13 04:41:16 AM]
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Not so right Hudon. When you're long AMD (also understand that I'm therefore not here to talk up the share price), there is nothing to do but sit back for the next 4 - 7 years then cash in for an early retirement (although I won't really retire), with no close share price watching necessary. Spending a bit of time on Xbit is the way I unwind from a stressful day working at my local hospital.
1 0 [Posted by: linuxlowdown  | Date: 09/20/13 07:05:18 PM]
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2. 
Will it run Crysis?
Will it accelerate 4K video playback?
4 0 [Posted by: gjcjan  | Date: 09/18/13 08:28:44 PM]
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frnd r u joking .........5 teraflops for 4k video just like killing a mosquito by nuclear bomb.
if u want 4k video playback go with haswell or amd apu which suits ur need,, both supports 4k video playback.

5 4 [Posted by: mudi1  | Date: 09/18/13 11:47:17 PM]
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AMD APUs can't accelerate 4K video. Link:
http://www.xbitlabs.com/a...-haswell-gpu_7.html#sect0
3 1 [Posted by: cosminmcm  | Date: 09/19/13 09:55:31 AM]
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Thnx buddy maybe its problem of driver(in best case) or uvd 3 problem(in worst case) but kabini can accelerate 4k video coz of new uvd4.2 ,,,my choice is go with haswell i3 its cheap and best for 4k video and its coming soon.
2 2 [Posted by: mudi1  | Date: 09/19/13 03:56:03 PM]
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See, being an AMD fan/user/hater/investor(in this order), this is THE place I would like to see dramatically improve: DRIVERS!!!
0 0 [Posted by: MHudon  | Date: 09/20/13 04:44:41 AM]
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3. 
show the post
2 6 [Posted by: linuxlowdown  | Date: 09/18/13 09:05:44 PM]
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Nice products but don't do that coz moderators will block u.
1 0 [Posted by: mudi1  | Date: 09/19/13 09:07:24 PM]
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show the post
0 3 [Posted by: evolution  | Date: 09/19/13 10:39:48 PM]
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Sorry to interrupt friend, but would you be kind enough to take a few minutes and throw yourself in front of a bus?

Linux was in fact displaying thing that might, or might not interest you. You should have seen the Automatic Android Nail Clipper he showed us last week; just marvelous!!!
1 0 [Posted by: MHudon  | Date: 09/20/13 04:54:41 AM]
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I'll pay that one Hudon.
1 0 [Posted by: linuxlowdown  | Date: 09/20/13 06:43:32 PM]
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4. 
Congrats to AMD. This is good news for consumers. Nvidia is desperately looking for a means to stay in Biz as the descrete CPU/GPU combo wanes in the mainstream PC market segment.
7 5 [Posted by: beenthere  | Date: 09/19/13 12:18:07 AM]
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For the first time tough, I admit being a little nervous about the price. Not $1000 may as well be $700.

I still the GTX 780 price stuck in the throat...
2 0 [Posted by: MHudon  | Date: 09/20/13 04:59:07 AM]
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5. 
HSA and OpenCL is the future
10 3 [Posted by: redeemer  | Date: 09/19/13 01:54:50 AM]
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6. 
show the post
1 4 [Posted by: beck2448  | Date: 09/19/13 07:11:58 PM]
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Time will tell brother, since then, I'll enjoy playing with my top end GPU that did NOT cost me $650.

I understand your sadness, tough, I used to be Nvidia's greatest fan...
0 0 [Posted by: MHudon  | Date: 09/20/13 05:01:29 AM]
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They are hardly crowing about die size, merely pointing out it is more efficient of them to retain the current die size and improve other areas.
Nvidia is the one always going on about their new smaller die size (usually with marginal improvement in performance).
0 0 [Posted by: caring1  | Date: 09/20/13 08:06:13 AM]
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7. 
AMD is cheap crap with lousy drivers, and hot and noisy. The fact they are crowing about die size, which 99% of gamers don't care about, says they will still be behind Nvidia, which has 60% of the discrete market, and 80% of the pro and workstation market. AMD is hanging on as usual selling low margin crap.BTW their "top of the line" 7990 never even worked, was no faster than a single 7970, and is now discontinued.
2 4 [Posted by: beck2448  | Date: 09/19/13 07:12:58 PM]
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I'm still using an AMD 6990, it plays most of the games I want and never had a Driver issue or heat problem, but you got one thing right, it was cheap
0 0 [Posted by: caring1  | Date: 09/20/13 08:08:48 AM]
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8. 
AMD: We Are Not Aiming $999 Price-Point with New Graphics Cards


We're aiming 888USD price point ... anyhow it's to much.

If you really stuck that top-of the line at some 500USD price point and really would have stockware instead of vaporware of those cards maybe some addicted fans which waited 24 month for a upgrade will likely buy as much as they could afford.

And most important some cut down top-end cards in 300-350USD segment would be highly appreciated this time. So that catastrophe, that you could afford - last time, when we waited for hd7870 which overtook precious market segment destined for cut down chips. That was bad business which you very well saw it.
0 0 [Posted by: OmegaHuman  | Date: 09/24/13 06:49:31 PM]
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