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Traditionally, when companies add new products into their lineups, they reconsider prices of other family members in order to better position them within their lineups and against competition. For some reason, AMD has no plans to lower prices of its Radeon R9-series graphics cards after the addition of the Radeon R9 285.

As reported, on September 2, 2014, Advanced Micro Devices plans to start selling of the Radeon R9 285, the first graphics card based on the code-named Tonga graphics processor and the GCN 1.2 architecture. While various versions of the novelty will clearly compete against lower-end and higher-and AMD Radeon R9 models, AMD does not have plans to review its recommended prices on graphics cards.

Starting September 2, 2014, AMD’s official Radeon R9-series prices will look as follows:

  • AMD Radeon R9 270 2GB - $179
  • AMD Radeon R9 270X 2GB - $199
  • AMD Radeon R9 285 2GB - $249
  • AMD Radeon R9 280X 3GB - $299
  • AMD Radeon R9 290 4GB - $399
  • AMD Radeon R9 290X 4GB - $549AMD Radeon R9 295X2 8GB - $1499

Prices on most of the Radeon R9-series graphics cards were set last fall when they were launched, which means that it might be the time to slash some of the prices in order to make them more competitive. For some reasons, AMD has no plans to do that this fall. Perhaps, the company will lower prices towards the holiday season, when it launches its new flagship graphics chip based on the GCN 1.2 architecture, but that introduction is months away.

According to Jon Peddie Research (JPR), total AIB shipments decreased to 11.5 million units (a 17.6% drop year-over-year) in the Q2 2014. Nvidia Corp. dominated the market with 62% market share, whereas AMD’s market share grew slightly to 37.9%.

AMD did not comment on the news-story.

Tags: AMD, Tonga, Radeon, Radeon R9, Tahiti, Hawaii


Comments currently: 140
Discussion started: 08/29/14 09:21:13 AM
Latest comment: 11/24/16 01:10:17 PM
Expand all threads | Collapse all threads


If your graphic sales are increasing in a down market, there is usually no need to lower the prices.
3 3 [Posted by: beenthere  | Date: 08/29/14 09:21:13 AM]

Why would AMD want to lower prices when their card will beat he competition in every area, especially value.
2 3 [Posted by: distinctively  | Date: 08/29/14 01:36:15 PM]
- collapse thread

As soon as NVidia releases Maxwell, which is twice as efficient as Kepler (which is already more efficient per watt than Hawaii) AMD will reconsider.
0 0 [Posted by: Tim W  | Date: 09/12/14 11:44:41 PM]

AMD are nowadays very aggressive on there GPU side, capturing market share both in desktop and server GPUs.
Solid competition rockzz....
1 0 [Posted by: tks  | Date: 08/30/14 01:30:43 AM]

Yea, AMD has the $250 price point wrapped up! Nvidia doesn't appear to be able to cut the 760 much below what its' been $230 average with rebate, perhaps down to like $220 here or there working a big rebate.

With Nvidia still looking to release at least two cards in the $400-550 enthusiast segment, AMD just wants to see what that will bring and then adjust accordingly. If rumors are holding true, the Nvidia X60 mainstream is still some time off, and AMD is holding the Tonga XT till then. I see by Black Friday/Christmas AMD will be aggressive with 285 pricing whittling down to say $210-225 in price and rebate deals to make darn sure no one has the GTX760 in mind.
0 0 [Posted by: Casecutter  | Date: 09/03/14 06:27:05 PM]

AMD Radeon R9 295X2 8GB - $1499

This one is down to $999, not only for OEMs but for the public too.
1 0 [Posted by: Yorgos  | Date: 09/05/14 08:39:28 PM]

show the post
1 4 [Posted by: JanGozi  | Date: 09/07/14 12:27:41 PM]

They do now! 970/980 is here.
AMD either drops prices or lose out big time, I see quite a few AMD users even tempted to go over to green team this round, No choice AMD has to drop prices 780 gtx cards already starting to drop.
0 0 [Posted by: ozegamer  | Date: 09/19/14 09:49:06 PM]
- collapse thread

Even if AMD drops R9 290 to $279 and R9 290X to $299, the extra features of Maxwell/NV and about 100W lower power consumption will still make a $329 970 more attractive. AMD can lower prices and add a new game bundle but they need to get a 390/390X card out soon to compete. I think it'll take 5 months or longer though as I predict AMD is either waiting for stacked memory or 28nm node to become more affordable - think a much larger die than 438mm2 Hawaii - or for 20nm to help to offset their more inefficient GCN architecture. Dropping prices on 290/290X is not a long term solution since eventually NV will launch the Big Maxwell GM200/210.
0 0 [Posted by: BestJinjo  | Date: 09/25/14 02:09:38 AM]

XBIT will you ever come back ??
0 0 [Posted by: tks  | Date: 01/19/16 08:17:57 AM]


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