AMD, Nvidia Expect Windows 7 to Improve Visual Experience, Boost GPU Performance

Microsoft Windows 7 Expected to Improve Performance of PCs

by Anton Shilov
10/22/2009 | 07:59 PM

Advanced Micro Devices, the owner of ATI graphics processor developer and the world’s second largest designer of x86 central processing units, and Nvidia Corp., a leading designer of graphics processing units (GPUs), both said that Microsoft Windows 7 operating system would boost performance of today’s computers in terms of video game rendering speed as well as in terms of improved support for general-purpose computing on GPUs (GPGPU).

“The availability of Windows 7 represents an important step for the PC industry, enabling an improved user experience focused on what users care about most today – PC entertainment that spans video, photos, music and gaming, as well as everyday consumer and business applications,” said Leslie Sobon, vice president of product marketing at AMD.


“Nvidia SLI technology allows the highest quality and fastest frame rates by combining multiple GeForce GPUs in a PC. On average, SLI technology is up to 15% faster on Windows 7 than on previous Windows operating systems,” an official statement from Nvidia reads.

“New advances in parallel computing, physics, and, stereoscopic 3D have amplified the importance of the GPU. These advances, combined with Windows 7, DirectX 11, and DirectCompute will transform PC gaming for years to come,” said Mike Ybarra, general manager of Windows product management at Microsoft.

Perhaps, comments from companies who are interested in selling loads of hardware amid the launch of Windows 7 sound too upbeat, however, even industry analysts tend to agree.

“DirectCompute takes [GPGPU] from a niche to the mainstream by making this potentially life-changing technology available to the millions of users of the Windows 7 operating system. Using the GPU and the CPU as co-processors has already yielded amazing results in fields such as medical, geological and scientific research and will have a transforming effect on consumer applications as well,” said Rob Enderle, principal analyst for the Enderle Group.

“Despite rumors to the contrary, research shows that PC gaming is growing at a rapid pace and Nvidia is the torchbearer for PC gaming. Superior graphics, stereoscopic 3D, and advanced physics are features that differentiate the Nvidia GeForce gaming experience from gaming consoles and other PC components,” said Jon Peddie, principal analyst for Jon Peddie Research.