Leading Game Developer Expects Stereo-3D TVs to Be in “Every Home in Three Years”

Ubisoft: 3DTVs for Everyone in Three Years!

by Anton Shilov
07/09/2010 | 03:45 PM

A high-ranking executive with Ubisoft, a leading game developer, said that in three years time everyone relevant to the video gaming market would own a television set capable of stereoscopic 3D output.


"The truth is I think [stereo-3D] is a technology that is coming. We cannot ignore it. It will start slowly this year. But like HDTV I wouldn't rule out the fact that this will be installed in everyone's living room in three year's time, and for us to be in a position to have content that could really look absolutely amazing in 3D,” said Murray Pannel, the head of marketing division at Ubisoft UK, in an interview with Eurogamer web-site.

In fact, transition to HDTVs – which probably started some ten years ago – has not ended even in the U.S. so far. In Europe the situation is even worse and in developing countries it is hard to expect all TVs to become high-def within the next ten years.

“Wishful thinking,” concluded Alexey Stepin, who is a lead expert in graphics cards technologies at X-bit labs.

But after releasing award-winning Avatar 3D video game Ubisoft seems to be bully when it comes to S3D.

"Ubisoft are a big fan of 3D. We were the first publisher to create a proper 3D game with Avatar last year. Ahead of its time in many ways because the technology was in its infancy and you couldn't buy 3D TVs at all,” said Mr. Pannel.

Almost certainly, stereo-3D-capable TV-sets will eventually grab 100% market share. However, even analysts from In-Stat claim that only 20% of new TVs in the U.S. will be S3D-capable in 2013.

"For the naysayers, if you like, I would say, 'Just watch this space', because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe,” said Mr. Pannel.