by Anton Shilov
07/14/2010 | 09:24 AM
A senior marketing officer from Hightech Information System, a well-known add-in-card partner of ATI (graphics business unit of Advanced Micro Devices), said in an interview that the company expects its graphics chip partner to announce its next-generation Radeon HD 6000-series graphics processing units (GPUs) in Q4 2010.
“We are expecting the new ATI Radeon HD 6000-series to be announced later this year, around Q4 2010. After which, we will be releasing our own Radeon HD 6000-series early next year,” said Kenny Chow, a senior marketing officer at HIS, in an interview with Funky Kit web-site.
Although AMD itself has promised to update the graphics lineup substantially earlier this year, it has never confirmed its Radeon HD 6000-series name (or the Southern Islands code-name). Moreover, ATI itself was very quiet about its next-generation graphics products at Computex Taipei 2010 trade-show last month, which might be an indicator of a delay. There are sources who claim that the graphics processors designer hopes to release its new family of GPUs this year.
The reason why the senior marketing specialist from HIS decided to go on the record with the name and launch timeframe of the novelty is unclear. On the one hand, it may mean that ATI has already briefed its partners about the forthcoming graphics products. On the other hand, this may indicate that nothing has been revealed yet to the add-in-board partners and they only share their expectations. Yet another reason to start talking about the ATI Radeon HD 6000-series products is to distract attention from Nvidia Corp.'s latest GeForce GTX 460 product, which appears to be a potentially successful offering.
Not a lot is known about the Southern Islands family of products. The SI family will offer higher performance compared to currently available ATI Radeon HD 5000 “Evergreen” line, but will hardly be considerably more advanced in terms of feature-set. It is rumoured that designers of the new GPUs concentrated mostly on improving efficiency, but not on building something completely new from scratch, which is why certain building blocks of the new Sothern Islands family will be inherited from the current Evergreen line.
ATI/AMD did not comment on the news-story.