Nvidia Slashes Pricing of Graphics Cards Dramatically

Nvidia's GeForce GTX 460, GTX 470 Now More Affordable

by Anton Shilov
10/21/2010 | 01:28 PM

Just days before AMD's next-generation Radeon HD 6800-series graphics cards hit the market, Nvidia Corp. slashed pricing of its performance-mainstream and high-end graphics boards rather dramatically so to keep their sales going despite of potentially strong offerings by the arch-rival.


Starting this week, the suggested etail pricing (SEP) of Nvidia's popular graphics boards will be as follows:

The price decreases from Nvidia are quite dramatic to say at least since the graphics boards got $30 and $90 discounts, something completely unimaginable, which is very good for consumers in search for performance mainstream graphics cards.

Considering the fact that Nvidia's arch-rival AMD is about to refresh its performance-mainstream lineup of products, it is logical that the Santa Clara, California-based developer reduced pricing of its offerings. However, the price drop as high as $90 on a graphics card that is known to be expensive in manufacturing seems to be a very strange, if not desperate, move. Perhaps, this means that Nvidia is about to refresh its high-end lineup in several weeks from now and hence the GeForce GTX 470 model is not really needed.

According to estimates of Nvidia, the Radeon HD 6850 and the Radeon HD 6870 will cost $179 and $239, respectively. Therefore, after Nvidia's price drop Advanced Micro Devices's graphics business group may reconsider the cost of its current and future graphics boards.