by Anton Shilov
03/01/2012 | 08:31 PM
Nvidia Corp. has officially started advertising campaign of its next-generation Kepler graphics processing unit (GPU) that is due out in March or April. The company has posted a word on a Facebook wall claiming that performance of Kepler would be unbeatable.
"Waiting for Kepler. Patience, patience, patience... When the right time comes, there will be no chance to beat it," a statement posted by Nvidia Italy reads.
Both AMD and Nvidia start "unofficial" advertising campaigns well ahead of actual next-generation product releases by leaking alleged photos, benchmarks, parts of presentations and so on. Official advertising campaigns start much later in the cycle several weeks ahead of actual release or announcement. Nvidia's posting is a proof that Kepler is getting nearer its launch.
Nvidia has very high expectations for its Kepler generation of graphics processing units (GPUs). The company claims that it had signed contracts to supply mobile versions of GeForce “Kepler” chips with every single PC OEM in the world. In fact, Nvidia says Kepler is the best graphics processor ever designed by the company. Unfortunately for Nvidia, yields of chips made using 28nm process technology at TSMC, including Kepler, are lower than the company originally anticipated and therefore their costs are high and Nvidia's chief executive recently complained that the company cannot get enough wafers.
Kepler is Nvidia's next-generation graphics processor architecture that is projected to bring considerable performance improvements and will likely make the GPU more flexible in terms of programmability, which will speed up development of applications that take advantage of GPGPU (general purpose processing on GPU) technologies. Some of the technologies that Nvidia promised to introduce in Kepler and Maxwell (the architecture that will succeed Kepler) include virtual memory space (which will allow CPUs and GPUs to use the "unified" virtual memory), pre-emption, enhance the ability of GPU to autonomously process the data without the help of CPU and so on. Entry-level chips may not get all the features that Kepler architecture will have to often.