by Anton Shilov
10/04/2012 | 09:19 AM
UPDATE: AMD said that it did not slash official prices of graphics boards, but rather its partners among manufacturers lowered their pricing.
Advanced Micro Devices on Thursday informed about reduced prices of its mainstream and performance-mainstream graphics cards. The company and its partners continue to lower pricing in a bid to better compete against Nvidia Corp.'s growing lineup of Kepler-architecture GeForce 600-series graphics cards.
Starting today, AMD Radeon HD 7850 1GB costs $159 (after rebate), whereas the 2GB version carries $189 official price-tag. The AMD Radeon HD 7770 GHz Edition graphics board now has manufacturer suggested retail price of $119. AMD and its partners specifically reduced price of sub-$200 graphics boards to improve positions in the most popular segment of graphics boards.
"With the holiday gaming season around the corner, we would like to share with you the exceptional value and performance that gamers can realize with AMD graphics this season for under $200. The 2012 holiday season will be outstanding for AMD Radeon gamers," a statement by AMD reads.
The AMD Radeon HD 7700-, 7800- and 7900-series graphics cards support all the advantages that the graphics core next (GCN) architecture has to offer, including support for DirectX 11.1, OpenCL 1.2, PCI Express 3.0, AMD Eyefinity 2.0, ultra high-definition output support using DisplayPort 1.2, HDMI 1.4a, optimized power consumption, integrated 7.1 audio controller, stereo-3D/Blu-ray 3D support, and other new technologies.