AMD to Focus on Radeon HD 7000 “For Quite Some Time”

AMD Likely to Refresh Desktop Product Line in Q2 2013

by Anton Shilov
02/07/2013 | 11:50 PM

Advanced Micro Devices has already announced that it would refresh its graphics product line in the first half of the year, but it looks like the company will only do so in the second quarter of the year, according to a public statement. While the move is pretty logical, keeping in mind that the firm has just launched a new free games bundle campaign, it also means that AMD will not be able to respond to imminent Nvidia Corp.’s GeForce GTX Titan product launch.

 

“The [AMD Radeon] HD 7000 series will remain our primary focus for quite some time,” a spokesman for AMD said using official AMD Graphics Twitter account.

Earlier this year AMD promised to launch a “strong new APUs and graphics offerings in the first half of 2013”, which is supposed to “accelerate AMD business”. Moreover, the company actually started to roll-out new-generation of graphics processing units for notebooks, dubbed AMD Radeon HD 8000M. That said, it is logical to expect the company to continue introducing new chips from the family gradually in the first half of the year.

This week AMD launched its new Never Settle Reloaded campaign under which gamers who buy select AMD Radeon HD 7800- and Radeon HD 7900-series graphics cards will get from two to six new game titles, including BioShock Infinite, Crysis 3, DmC Devil May Cry, Hitman: Absolution, Sleeping Dogs and Tomb Raider. Since the campaign only includes current-generation products, it is unlikely that AMD will release new-generation products this quarter. But keeping in mind AMD’s promises, it is logical to expect the firm to unleash its highly-anticipated Radeon HD 8000-series code-named Sea Islands.

While for mainstream and performance-demanding gamers the campaign currently run by AMD represents a good time to get a new graphics card at a competitive price and get AAA games for free, all eyes of enthusiasts and tech-savvy customers will be at Nvidia’s forthcoming GeForce GTX Titan. The latter is product that has all the chances outperform even the dual-chip AMD Radeon HD 7990, in case the information about its performance is correct.

Nothing particular is known about AMD’s next-generation product line. The general consensus states that the second generation of AMD’s 28nm graphics chips will barely bring considerable performance boost. However, AMD managed to surprise the public in the past.

The Southern Islands family of desktop GPUs consists of five graphics solutions: Oland, Bonaire, Hainan, Curacao and Aruba. At present, exact positioning of each solution is unclear, but they are written in ascending order (e.g., Oland is entry-level chip, Curacao is highest-performing chip, Aruba is dual-chip flagship solution) based on information that has been published in Wikipedia. The Solar System family of mobile GPUs for mobile computers will naturally feature only four code-names: Mars, Sun, Neptune and Venus. Official positioning of the chips remains a mystery.

AMD did not comment on the news-story.