AMD Changes Radeon Graphics Roadmap, Delays New Product Launches Till Late 2013

AMD to Focus on Radeon HD 7000 Family for Remainder of 2013, Sea Islands Due Late This Year

by Anton Shilov
02/15/2013 | 12:48 PM

Advanced Micro Devices on Friday revealed its updated Radeon graphics roadmap for the rest of 2013. As it appears, the company decided to scrap launches of all-new products till the fourth quarter of the year and then completely focus on promotion the existing Radeon HD 7000 lineup for the remainder of the year. The firm still plans to introduce some updates to the desktop HD 7000 family and HD 7000M series.

 

“The Radeon HD 7000-series graphics series will remain stable for the remainder of the year,” said Chris Hook, a spokesman for AMD.

The controversial and rather unexpected decision not to roll-out brand-new product lineup earlier in the year, following typical GPU update cadence, has a number of explanations. Given the fact that AMD’s arch-rival Nvidia is very quiet about the refresh of its highly-competitive Kepler lineup, the company believes that the existing status quo on the market will remain unchanged till one of the companies introduces a series of brand-new products.

AMD believes that it has the world’s best lineup of graphics processors it should balance its pricing right in order to remain competitive with the GeForce 6-series solutions. Keeping in mind that performance-wise the Radeon HD 7000-series remains powerful amid lack of novelties from the rival, AMD seems to be correct. The main issue with AMD’s plan is that it will essentially make the graphics cards market stagnate for almost a year.

In a bid to solidify its positions on the market of mainstream desktop graphics processing units, AMD will release a new version of code-named Pitcairn chip for the Radeon HD 7800- and potentially Radeon HD 7700-series products. To boost its presence on the market of mobile graphics chips it plans to offer different variations of code-named Oland chip with different amounts of stream processors and other execution units. In order to satisfy demands of OEMs, AMD intends to sell them current-generation solutions with Radeon HD 8000-series badges.

AMD’s most powerful single-chip graphics solution for the rest of calendar 2013 will remain the Radeon HD 7970 GHz Edition graphics card. Quite naturally, it will not be able to respond to Nvidia’s forthcoming collectible GeForce GTX Titan solution with anything other than the scarcely available dual-chip Radeon HD 7990.

Unfortunately, AMD did not reveal anything about its plans for the fourth quarter of the year. It is logical to expect the company to unleash Radeon HD 8000-series products, but AMD left the world wonder whether the new family will include code-named Sea Islands graphics processors made using 28nm process technology, or will be based on the all-new processors manufactured using 20nm fabrication process.