AMD Introduces “Never Settle Forever” Free Game Bundle Program

AMD to Provide One, Two or Three Free Titles with Graphics Cards

by Anton Shilov
08/14/2013 | 10:33 PM

Advanced Micro Devices on Wednesday announced the arrival of “Never Settle Forever,” the third edition of the “Never Settle” franchise of game bundles. The “Never Settle Forever” allows gamers to assemble their own game bundle from an extensive catalog of titles optimized for AMD Radeon graphics cards. Unfortunately, the amount of free games has been reduced to maximum three per graphics boards.


With “Never Settle Forever”, the purchase of qualifying AMD Radeon HD 7000-series GPUs at a participating retailer will invite gamers to join the Radeon Bronze, Radeon Silver or Radeon Gold Reward tiers with a digital or in-box coupon. Starting with the Radeon Bronze Reward, the coupon will empower gamers to select one game from a catalog of six AMD-optimized titles. With a Radeon Silver Reward, the coupon will free gamers to choose any two games from a roster of eight AMD-optimized titles. And with the ultimate coupon, Radeon Gold Reward, gamers may choose any three titles from a stunning roster of nine games.


While free games are always nice and can traditionally be a revenue driver, the AMD Never Settle Forever program is far from being able to attract attention to AMD products, unless the company simply cuts the prices. The AMD NSF program currently includes outdated games and old graphics cards. The majority of gamers already own the games and already own the current-generation AMD Radeon HD 7000-series graphics cards.

“AMD has numerous close ISV partnerships with the world’s top game developers and we are thrilled to collaborate with them to the benefit of gamers. “But the ‘Never Settle Forever’ program is an entirely new dimension of that commitment, as it pioneers the concept of a completely customizable game bundle. For the very first time, gamers can assemble their own perfect bundle from a vast catalog of games optimized for AMD technology,” said Matt Skynner, corporate vice president and general manager of AMD graphics business unit.

Gamers that already own all titles of interest to them can save their coupon up until December 31, 2013 in anticipation for one or more new games that may enter the “Never Settle Forever” program.

The “Never Settle Forever” bundle enables user choice in one of three Reward tiers with the purchase of select AMD Radeon™ HD 7000 Series GPUs at participating retailers:

To celebrate the introduction of “Never Settle Forever,” the Radeon RAMDisk software will also feature a special promotional price of just $8.99 (a $10 discount on the retail price.) The ideal companion to any game or application, the Radeon RAMDisk software can dynamically harness unused system RAM for dramatically improved load and execution times. Gamers in any tier of the “Never Settle Forever” program will be offered this exclusive opportunity upon registering their Radeon Reward code.