Nvidia Slashes Pricing of GeForce GTX Graphics Cards, Reveals Launch Date of GeForce GTX 780 Ti

Nvidia Cuts Pricing of Latest Graphics Cards to Boost Competitive Positions

by Anton Shilov
10/30/2013 | 11:53 PM

Nvidia Corp. this week announced new manufacturer suggested retail prices for its latest GeForce GTX 780 and GeForce GTX 770 graphics cards based on Kepler architecture. The new prices are considerably lower compared to initial ones, besides, all GeForce GTX now feature three free games from Ubisoft, which greatly boosts their value. Additionally, Nvidia revealed launch date of the GeForce GTX 780 Ti product.


Starting this week, Nvidia GeForce GTX 780 (GK110, 2304 stream processors, 192 texture units, 48 render output units, 384-bit memory bus, 3GB GDDR5 memory) costs $499, whereas the GeForce GTX 770 (GK104, 1536 stream processors, 128 texture units, 32 render output units, 256-bit memory bus, 2GB GDDR5 memory) is priced at $329. Both graphics cards are equipped with three new games, including Assassin’s Creed IV: Black Flag, Batman: Arkham Origins and Splinter Cell: Blacklist.

Nvidia lowered the prices of its high-end graphics cards from $649 and $399 in order to better compete against AMD’s new Radeon R9 290X that costs $549 and Radeon R9 290, which is expected to be priced at $399 - $449. The new Radeon graphics products should also feature three free games from Never Settle Forever bundle.

In addition, Nvidia said it would officially unveil its mysterious GeForce GTX 780 Ti graphics card on November 7, 2013. Specifications of the graphics solution are still unclear, but many believe that the board will feature fully-fledged GK110 graphics processor with 2880 stream processors, 240 texture units and 48 render output units. The novelty will replace the GeForce GTX Titan from the top of Nvidia’s lineup.