Sold Out in 86 Seconds: Nvidia Reveals Success of Xiaomi Mi3

High-End Tegra 4-Based Smartphone Proves to Be Extremely Popular

by Anton Shilov
11/09/2013 | 12:10 AM

While Nvidia Corp.’s Tegra 4-based products continue to be rare guests on the wide market of gadgets, those devices that actually make it appear to be extremely successful. The Xiami Mi3 – which is powered by either Nvidia Tegra 4 or Qualcomm Snapdragon 800 – has been sold out in minutes in China, according to the head of Nvidia.

 

“The MI3 super phone powered by Tegra 4. The first 100 000 units sold out in 86 seconds. Subsequent production builds of 200 000 also sold out within minutes,” said Jen-Hsun Huang, chief executive officer of Nvidia," management during quarterly

Xiaomi Mi3 with quad-core Nvidia Tegra 4 (TD-SCDMA version) or Qualcomm Snapdragon 800 (WCDMA/CDMA2000 version) inside also features 5” full HD (1920*1080 resolution) display with 441ppi pixel density, 2GB LPDDR3 RAM and up to 64GB of storage, 13MP Sony Exymor R CMOS camera with flash, 2MP front-facing camera, NFC technology. Despite of premium specs, the company promises that the Mi3 has all-day battery life thanks to 3050mAh battery. The Mi3 will launch on China Mobile, the world's largest carrier, in October. Certain international versions, including those powered by Qualcomm Snapdragon 800 are expected to arrive this year as well.

 

The flagship phone represents the first collaboration between Nvidia and Xiaomi, one of China's most innovative mobile device companies. In China, Xiaomi Mi3 16GB will cost around $330, whereas the 64GB version is expected to be price at approximately $410. International prices are unknown. 

Nvidia Tegra 4, previously code-named “Wayne”, features four ARM Cortex-A15 general-purpose cores as well as a custom second-generation low-power general-purpose core. The chip also incorporates a custom Nvidia GeForce graphics engine with 72 stream processors that provide six times graphics processing performance of previous-gen Tegra 3. The new application processor also fully supports output to ultra high-definition screens with up to 4K resolution (3840*2160). Tegra 4 offers exceptional graphics processing, with lightning-fast web browsing, stunning visuals and new camera capabilities through computational photography, according to Nvidia. The new SoC is made using 28nm process technology and is aimed at high-end smartphones and media tablets.

Qualcomm Snapdragon 800 features four Qualcomm Krait-400 (Cortex-A9-like with 3 decoders, 11 stage pipeline, VFPv4 FPU, 128-bit NEON accelerator, L2 2MB cache [512KB per core]) general-purpose cores with speeds of up to 2.3GHz per core customized for low power consumption, powerful Adreno 330 graphics processing unit (unified shader architecture; supports Direct3D 11 feature level 9_3, OpenGL ES 3.0, OpenGL ES 2.0, OpenGL ES 1.1, OpenVG 1.1, EGL 1.4, Direct3D Mobile, SVGT 1.2) and 32-bit dual-channel LPDDR3 controller with up to 800MHz memory support. The chip fully supports 1080p capture and playback, and can support up to a 13MP camera.

In addition to quad-core CPU processing power and advanced graphics core, Qualcomm 800 incorporate a set of radio technologies, including Bluetooth 4.0, Wi-Fi 802.11a/b/g/n/ac, GSM/GRPS/EDGE, W-CDMA/UMTS/HSDPA/HSPA+, MBMS, 4G/LTE cat.4, CDMA2000/EV-DO and TD-SCDMA.