Bookmark and Share


According to a news-story from a Taiwanese news-paper, quoting officials from ASUSTeK, the company plans to significantly increase its mainboard and notebook shipments next year. Sales are projected to grow approximately 20% and 30% respectively.

ASUS declares 19.6 million of mainboards shipped during the first 9 months of this year and targets to supply about 29 million units in total this year. In case ASUS manages to achieve this target in 2003 and succeeds in executing its growth plan in 2004, it will supply roughly 34.8 million of mainboards next year.

DigiTimes points out that ASUS’ next year’s unit sales will be equal to combined shipments of MSI and ECS – two other companies from the “Big Four” mainboard manufacturers – this year. Certainly, this will hardly happen in the reality, as both MSI and ECS plan to boost their shipments as well.

Due to unprecedented growth in the sales, ASUS’ aggregate share in mainboards market may exceed 20% and reach up to 22%.

As for notebooks, ASUS expects to supply about 1.9 million units this year, therefore, next year’s target seems to be roughly 2.5 million units – quite a lot, keeping in mind that ASUS shipped nearly 800 thousand of notebooks in 2002. Such increase in notebook sales should be attributed to both rapid growth of the market and to ASUS’ production diversification program.

According to the report, sales of mainboards account for up to 30% of ASUS’ total revenue and notebook computers make about 20% of revenue. Graphics cards and optical storage devices each account for 5-6% of total sales, while other business operations like the assembly of PlayStation 2 (PS2) game consoles and other lines, such as handsets and networking devices, make up the remainder.


Comments currently: 0

Add your Comment

Related news

Latest News

Wednesday, November 5, 2014

10:48 pm | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

12:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

4:22 am | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

1:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

10:41 am | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture