News
 

Bookmark and Share

(1) 

Asustek Computer, the world’s largest maker of mainboards, has decided to completely spin off its mainboards and graphics cards manufacturing arm Pegatron Technologies, the company said this week. The move will allow Asus to become more competitive in terms of branding, but will further withdraw the firm from the actual manufacturing.

According to a statement posted with Taiwan Stock Exchange, Asustek company had convened a board meeting to resolve the spin-off of its ODM business. As a result of the meeting, Pegatron Holding, the company that made virtually all Asus-branded motherboards, will issue two billion new shares to a number of shareholders.

Asustek Computer and all shareholders of the company as consideration, among which it is expected that the company will receive 25% of the equity and all shareholders of the company will in total receive 75% of the equity in Pegatron Holding in proportion to their shareholdings in the company.

As a result of the move, Asus-branded mainboard are likely to be targeted not only on the highest possible quality market, but also onto performance mainstream segment. The question is what can a premium brand offer in the value segment?

Asustek Computer did not make any comments to the news-story.

Tags: ASUS, Intel, Business

Discussion

Comments currently: 1
Discussion started: 12/12/09 01:50:47 PM
Latest comment: 01/18/11 01:14:54 AM

[1-1]

1. 
I'd guess moving ASUS to the mainstream/low end will work as well as moving Asrock into the high end market.
0 0 [Posted by: sollord  | Date: 12/12/09 01:50:47 PM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month