Pegatron to Retain Asrock Brand to Rival with Asus
[12/14/2009 12:42 PM]Pegatron Technologies, contract maker of electronics equipment, which belongs to Asustek Computer, that is set to become independent, will use Asrock brand to compete against first-tier makers of mainboards and graphics cards, including Asus itself, a media report claims.
Asrock was established in 2002 in order to address the market of entry-level mainboards and compete against second-tier motherboard makers. Traditionally, Asustek Computer targeted premium-class product segments with its Asus-branded devices. Even though Asrock continues to mainly sell inexpensive products, from time to time it addresses performance-mainstream or even high-end segments.
After Pegatron will be spun off in July, 2010, the independent company will use Asrock brand to address retail market, reports DigiTimes web-site. The move is likely to make Asrock trademark considerably more recognized and respected around the industry. What is unclear is whether Asrock will be able to successfully compete against Asus, Gigabyte Technologies and MicroStar International (MSI). At present Asrock only competes head-to-head with Elitegroup Computer Systems (ECS), another entry-level mainboards specialist.
It will be interesting to see whether there will be a conflict of interest between Pegatron-Asrock and Asustek itself, who will continue to outsource 30% of its motherboards to its current ODM arm after the spin-off. The reason why Asus decided to spin off its contract manufacturing business was to avoid conflicts of interests with it
Asustek Computer, Asrock and Pegatron Technologies did not comment on the new-story.
Tags: ASUS, Asrock, Pegatron, Business
6:43 pm | Futuremark’s PCMark 8 to Benchmark Performance and Power Consumption. Futuremark Announces PCMark 8 Benchmark
6:13 pm | Samsung Display Showcases Retina-Class Displays for Tablets and Notebooks. Samsung Display Shows Off State-of-the-Art Displays
11:57 pm | 4K Ultra-High Definition TVs Set to Become New Standard – Report. 4K Ultra-High Definition TVs Set to Become New Standard – Report
11:50 pm | Sales of Nintendo Wii U Hit Another Low in the U.S. Nintendo Wii U Just Cannot Become Popular
11:41 pm | Dell Admits Windows 8 Did Not Meet Expectations, Pins Hopes on “Blue” Updates. Dell Disappointed with Windows 8, But Believes in the Future
10:59 pm | AMD Needs More Than Game Console Design Wins to Offset PC Market Declines – Analysts. AMD Has to Develop Competitive Product Lineup to Survive in Current Environment
10:33 pm | Corning Introduces Corning Lotus XT Glass for High-Performance Displays. Corning Advances Glass Substrate for High-Performance Displays
9:51 pm | True Stereo-3D Will Require 330MP – 3.3GP Resolutions, Says Developer of 8K Video Format. NHK: 8K Is the Final 2D Format, All Future Formats Will Be in 3D
9:41 pm | Innodisk Begins to Ship DDR4 RDIMM Samples to Server Makers. Independent DIMM Supplier Samples DDR4 RDIMMs
8:56 pm | Samsung Develops 45nm Embedded Flash Logic Process Technology. Samsung Successfully Tests 45nm Embedded Flash Logic Manufacturing Tech
7:57 pm | NHK Shows World’s First 8K Movie at Cannes Film Festival. Japanese National Broadcasting Company Demos 8K Movie, Content to Film Industry
7:27 pm | Intel’s Paul Otellini: Lack of Chip for iPhone, iPad Was My Worst Mistake. Intel’s Outgoing CEO Regrets About Mission Opportunities with Apple iOS
Make Home Page
Add to Favorites
Xbitlabs on Facebook
XbitLabs is using Twitter
Windows Live Alerts
| Date: 12/15/09 10:25:45 AM]
