Motherboards made in 2010: >352million.
Motherboards made by the top 5 companies (from article): 62million.
Top 5 companies only capture 17% of the market between them? This is implausible.
Asrock Leaves Behind ECS and MSI in Terms of Volume Shipments[01/30/2011 11:28 PM]
Established in 2002 in a bid to serve the market of low-cost mainboards, Asrock became the world's third largest supplier of motherboards in 2010 after its parent company Asustek Computer as well as Gigabyte Technology.
Asustek Computer shipped 21.6 million mainboards in 2010, which was behind its goal to supply 25 million of motherboards. Still, Asus was well ahead of Gigabyte Technology, which shipped 18 million platforms last year, reports DigiTimes web-site. Asrock became the third largest maker of motherboards in 2010 with 8 million units shipped. Micro-Star International (MSI) and Elitegroup Computer System (ECS) each shipped about 7 million mainboards last year.
Average selling prices of mainboards by Asrock are much lower compared to platforms by other manufacturers. Nonetheless, the company manages to maintain gross margin of about 18% - 19%.
The majority of Asrock's mainboards are sold on developing markets, such as China, Brazil, India and others. Nonetheless, the company also develops higher-end mainboards with overclocking and tuning functionality in order to remain competitive on established markets, including the U.S.
For 2011, Asustek expects its shipments to grow about 5% year-over-year and reach 22.7 million units, while Gigabyte expects its shipments to maintain at about 18-18.5 million units and Asrock will aim to ship nine million units.
Enter your username and e-mail address. Password will be sent to you.
8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD
12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions
9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs
6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture
6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur