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Established in 2002 in a bid to serve the market of low-cost mainboards, Asrock became the world's third largest supplier of motherboards in 2010 after its parent company Asustek Computer as well as Gigabyte Technology.

Asustek Computer shipped 21.6 million mainboards in 2010, which was behind its goal to supply 25 million of motherboards. Still, Asus was well ahead of Gigabyte Technology, which shipped 18 million platforms last year, reports DigiTimes web-site. Asrock became the third largest maker of motherboards in 2010 with 8 million units shipped. Micro-Star International (MSI) and Elitegroup Computer System (ECS) each shipped about 7 million mainboards last year.

Average selling prices of mainboards by Asrock are much lower compared to platforms by other manufacturers. Nonetheless, the company manages to maintain gross margin of about 18% - 19%.

The majority of Asrock's mainboards are sold on developing markets, such as China, Brazil, India and others. Nonetheless, the company also develops higher-end mainboards with overclocking and tuning functionality in order to remain competitive on established markets, including the U.S.

For 2011, Asustek expects its shipments to grow about 5% year-over-year and reach 22.7 million units, while Gigabyte expects its shipments to maintain at about 18-18.5 million units and Asrock will aim to ship nine million units.

Tags: Asrock, ASUS, Gigabyte, MSI, ECS, Business

Discussion

Comments currently: 5
Discussion started: 01/31/11 02:44:24 PM
Latest comment: 09/30/12 08:57:27 PM
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1. 
Computers sold in 2010: 352 million
Motherboards made in 2010: >352million.
Motherboards made by the top 5 companies (from article): 62million.
Top 5 companies only capture 17% of the market between them? This is implausible.
0 0 [Posted by: CSMR  | Date: 01/31/11 02:44:24 PM]
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2. 
I think that they only mean Motherboards manufactured by them and branded as theirs, so for example Motherboards manufactured by Foxconn and then sold in Dell computers are not counted.
0 0 [Posted by: knedle  | Date: 01/31/11 03:29:58 PM]
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3. 
Its scary how low quality sh*t is in the top 5. Sure I use AsRock but really ... 3RD place? I mean ... if they would have been in top 10 ... below 5 .. sure .. why not .. but 3RD ?

AsRock is better than MSI ? Its like saying that LADA sells more than VW. Low quality is not crap but still low quality.
0 0 [Posted by: East17  | Date: 02/01/11 08:26:46 AM]
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- collapse thread

 
selling more doesn't mean you're products are better.
BMW is better then VW. but most people don't need a BMW, but they do need a car. so they buy a VW.
0 0 [Posted by: Countess  | Date: 02/01/11 12:19:24 PM]
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Actually I'd say Asrock beats MSI handily. With MSI I've seen plenty of their boards that said quite clearly on their website that they were compatible with the AM3/AM3+ chips but won't run Thuban or Zosma chips, even though they are listed on their compatible chart.

With Asrock they are not only quick to put out a BIOS update to support the newer chips they actually DO support the newer chips. With MSI you need to have a list of chips that it supported on the day of the board's release because that is ALL it'll support reliably.
0 0 [Posted by: bassbeast1968@gmail.com  | Date: 09/30/12 08:57:27 PM]
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