Sometimes the legendary names return. But the question is whether the companies behind the renowned brands are capable of making great products that made the names legendary?
Walton Chaintech Corp. has teamed up with Colorful, a supplier of graphics cards, in a bid to return to its very roots, mainboards. The two companies have unveiled their first lineup of mainboards in six or seven years at the Computex Taipei 2012 trade-show. At least initially, the mainboards will be available in high-growth regions, such as China, but it is possible that eventually they will reach other markets as well.
Chaintech’s marketing manager, Candice Yu, told TechEye web-site that her company had decided to re-enter the market because of buoyant sales in China and other developing territories. Colorful and Chaintech are already selling desktop and mini-ITX mainboards in China and are looking forward to expand to other markets. The companies will let certain partners to sell products by Chaintech/Colorful under their own brands.
Although Chaintech exited the market of mainboards in 2006 (and ceased introduction of new models in 2005) citing cut-throat competition and low margins, the company kept motherboard development team and once it saw new opportunities, it started designing new mainboards, which Colorful will sell though its channels in high-growth regions.
At the Computex Taipei 2012 trade-show Chaintech/Colorful demonstrated a wide range of different mainboards aimed at different market segments, including enthusiast-class solutions based on Intel Z77 and AMD 990FX platforms. According to TechPowerUp web-site, the Z77-powered motherboard for Intel Core i-series LGA1155 central processing units (CPUs) has all the features of today's performance-mainstream solutions, 8-phase VRM with special branding "Smart Power Engine 3," which gives user. fine control over the VRM via BIOS; two PCI-Express 3.0 x16 with multi-GPU support, one PCI-Express 2.0 x1 and one PCI slots; 8-channel HD audio; Wi-Fi 802.11 b/g/n; Gigabit Ethernet; two SATA-6 Gb/s and four SATA-3 Gb/s as well as other features.
At present mainboards by Chaintech/Colorful look rather promising, but generally they are nothing special. But only time will tell whether the companies manage to bring back the once famous Chaintech brand with products like the legendary 6BTM.
I must apologise to colleagues over at TechPowerUp web-site for a wrong linking.