by Anton Shilov
10/13/2008 | 10:03 PM
In a bid to further popularize the Eee brand among different types of end-users, Asustek Computer has reportedly decided to add mainboards into the lineup. The reasons for the decision are completely unclear since Asus Eee is mainly associated with finished products, not components.
<%BANNER[article]%>Asustek Computer has been expanding the Eee family of products for several quarters now by offering wider range of Eee PC netbooks and introducing small form-factor Eee Box desktop. In addition, the firm is projected to release iMac-like all-in-one desktop as well as Eee HDTV. All of the products are fully functional out-of-the-box.
According to a news-story at DigiTimes, Asustek also plans to add a mainboard lineup into Eee family. Given that motherboards are just components, Asus Eee mainboards will hardly fit into existing conception for Eee – easy-to-use and inexpensive fully-functional personal computers.
While addition of Eee-branded mainboards may attract additional attention to the trademark, the reasons for Asus to release such products are completely unclear.
Asustek did not comment on the news-story.