Nvidia's Chief Executive Publicly Unveils Pricing of "Ion" Core-Logic

Nvidia’s Ion Platform Appears to Be Up to Three Times More Expensive than Intel’s

by Anton Shilov
07/03/2009 | 09:15 AM

Nvidia Corp.’s chief executive officer for the first time publicly unveiled pricing of the company’s GeForce 9400M single-chip core-logic better known as Ion. Based on the information provided by Jen-Hsun Huang now and several weeks ago, it transpires that Nvidia’s platform for Intel Atom processors is up to three times more expensive compared to Intel’s own platform.

 

“[The price of Nvidia Ion chip] is between $30 and $35. This is significant, but it is [needed] to have a good high definition video on the screen.” said Jen-Hsun Huang in an interview with La Tribune news-paper.

Earlier this year Jen-Hsun Huang said that Intel sold its Atom processors for $45 a unit, however, if a customer wanted to get Atom chip and compatible core-logic set, it would get if for $25, which automatically reduces Nvidia’s availability to compete against Intel in the Atom-compatible core-logic market. If the GeForce 9400M/Ion costs from $30 to $35, then the whole bundle consisting of Intel Atom and Nvidia Ion costs from $75 to $80, which is up to 3.2 times higher compared to the cost of Intel’s default Atom package. Still, Nvidia’s core-logic set is much more advanced than Intel’s.

 Nvidia GeForce 9400M is a single-chip core-logic with DirectX 10-compatible GeForce 9-class graphics processor inside that also supports dual-channel DDR3 memory, PCI Express 2.0 x16 and x4 links, Serial ATA, USB, Gigabit Ethernet and so on. As all modern Nvidia GeForce integrated graphics processors, the novelty features hardware-accelerated high-definition video decoding and post-processing as well as supports various outputs, such as dual-link DVI-I, D-Sub, DisplayPort or HDMI.