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PNY, a supplier of flash-based products and graphics cards, has announced that select flash devices and graphics adapters will come equipped with special coupons allowing end-users to download movies from Sony Pictures Home Entertainment. Unfortunately, there are only 35 movies, which will also come with DRM tech and users will only be able to watch them on two personal computers.

With every new purchase of specially marked PNY 8GB & 16GB Attaché USB flash drives, Optima Secure-Digital High-Capacity (SDHC) flash memory cards and MicroSDHC flash memory cards, consumers will receive one bonus full-length movie download from Sony Pictures, valued at approximately $10. The recently introduced PNY GeForce 200-series graphics cards, featuring onboard HDMI connectivity, will also include two bonus full-length movie downloads, valued at approximately $20.

Pricing of flash memory products is as follows:

  • 8GB New Attaché USB 2.0 Flash Drive – $24.99
  • 16GB New Attaché USB 2.0 Flash Drive – $49.99
  • 8GB Optima Secure Digital High Capacity (SDHC) Class 4 – $24.99
  • 16GB Optima Secure Digital High Capacity (SDHC) Class 4 – $49.99

Obviously, memory cards come with a price premium compared to competing solutions, still, they cost less than the combined price of an appropriate flash product and a movie download.

“This partnership with Sony Pictures allows us to offer a broad catalog of feature films and an outstanding digital movie platform, giving consumers the freedom of choice and flexibility, all while providing a terrific value-add,” said Dean Delserro, senior marketing manager, flash of PNY.

Consumers have their choice of over 35 movie titles from a broad selection of genres including action/adventure, drama, comedy, romance, sports, and family. Consumers can watch the movie as many times as they wish and the movie can be viewed from up to two different PCs.

“As we continue to explore new distribution outlets, we’re confident PNY is aligned with our vision for how digital content will evolve, and we are pleased to work together on a program that introduces consumers to flash memory as a vehicle for consuming entertainment ,” said Pete Wood, vice president of international business development digital media of Sony Pictures Home Entertainment.

Sony remains committed to its rather questionable DRM schemes. As a result, end-users will not be able to burn movies onto discs and watch them on large screen TVs, but will rather have to bring personal computers to living rooms, not exactly a comfortable way of enjoying movies.

PNY’s Bonus Movie Download promotion will begin shipping on December 1, 2009, and will be available nationally in mid-December through major and local retailers in the U.S.

Tags: PNY, Flash, Sony


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