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Advanced Micro Devices on Monday said that it would sell AMD-branded memory modules in the United States. The modules will be made by Patriot Memory and will be sold by Visiontek. The modules are pre-tested on AMD-based platforms with accelerated processing units and central processing units.

"AMD has been supplying and validating memory for AMD Radeon graphics cards for several years. Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality - we can help ensure performance and reliability with AMD Memory," said Matt Skynner, corporate vice president and general manager of AMD GPU division.  

AMD Memory is available at three different capacities - 2GB, 4GB and 8GB - in a range of price points and speeds. The Entertainment lineup will feature 1333MHz and 1600MHz speed RAM, Performance series support speeds up to 1600MHz with low latency and comes in matched pairs the, Radeon Edition memory will run at 1866MHz, and is tuned, tested and certified for specific AMD platforms to enable maximum performance at competitive pricing.

As part of AMD's development of personal computer platforms, the company has used the AMD OverDrive performance optimization tool to test and optimize DRAM in conjunction with the company's APUs, CPUs, GPUs and chipset platforms.

"Patriot Memory will bring over two decades of experience and expertise into this ecosystem. Our proven ability to deliver the best technology at the most competitive prices will help pave the way to success for this memory line," said Paul Jones, chief executive officer of Patriot Memory.

Although AMD's decision to start selling memory modules looks logical, it is highly unlikely that the company will manage to make any substantial profit on heavily commoditized market with numerous established players.

Tags: AMD, Patriot, VisionTek, Radeon, ATI, DRAM

Discussion

Comments currently: 5
Discussion started: 11/28/11 11:17:30 AM
Latest comment: 11/29/11 05:57:02 PM
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1. 
I dont know what to say with all my ignorance !!
But just hope more success for AMD.
1 1 [Posted by: Pouria  | Date: 11/28/11 11:17:30 AM]
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2. 
mixed feeling for this.

while they want AMD brands to be everywhere...this moves isn't profitable in a long run.

well...just wait and see
0 0 [Posted by: soryuuha  | Date: 11/28/11 11:44:33 PM]
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3. 
Ensuring compatibility is very important for system integrators and retailers that want to offer AMD based systems so, in the long run, if they don't loose money on this, it is a good idea .
0 0 [Posted by: East17  | Date: 11/29/11 06:11:14 AM]
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- collapse thread

 
Wow that comment shows your lack of knowledge east17. This AMD RAM is designed to be a retail offering, not for large OEM's since they deal directly with RAM makers to get the lowest prices possible on cheap / slow ram. These are faster RAM offerings that would only be used in boutique pc's or for customers to build their own pc. Plus it only takes 2 sticks to ensure compatibility for a system integrator after which they can buy 10,000 more making the inital cost tiny, and im sure memory companies send free samples to the system integrators to get business.

I see you also said retailers (which makes a little more sense), but large retailers (best buy, walmart, office depot) want someone cheap, to sell slow speeds that are compatible with all systems, not enthusiast ram. They want to make huge profit margins, have products with different part numbers / models then other stores, and 1 ram for both intel and amd computers. All of which is more suited to a company with no reputations like PNY.
0 0 [Posted by: cashkennedy  | Date: 11/29/11 03:44:17 PM]
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4. 
Unless AMD RAM has some special feature which is unlikely, this may be a waste of time and energy?
1 1 [Posted by: beenthere  | Date: 11/29/11 05:57:02 PM]
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