Bookmark and Share


Rambus hired Ron Black, its current chief executive officer, in June, 2012. A little over a year after he took the reigns, his company indicates that it wants to bring actual products and services to the market, not just license patents and sue the whole industry. In short, Rambus no longer wants to be a patent troll.

“We do not see ourselves as a non-practicing entity. We have 250 engineers engaged in research and invention. There is not that much difference between what we do and what ARM does, between an architecture license and a patent license,” said Jerome Nadel, chief marketing officer of Rambus, in an interview with EETimes web-site.

The company, which once proclaimed itself the inventor of all underlying technologies for modern dynamic random access memory (DRAM), is now licensing its own implementations of certain memory interface architectures, e.g. R+ series solutions. Back in the days, the company would simply assert that it had developed certain technologies behind a memory type and sue its manufacturers.

Today, Rambus is reorganized to operate like any other fabless semiconductor company. It has teams focused on technologies for long-term future as well as teams developing products for today’s market.

“Under Mr. Black, Rambus will be extending the company's business model by bringing inventions to market from licensing, from collaborative development, and through software platforms, products, and hosted services. […] The labs group was traditionally looking rather far out, a couple of generations. Ron has shifted that to a bi-modal distribution – now and down the road. The intent is not just to license technology but find the best way to bring that invention to market,” said Mr. Nadel.

Tags: Rambus, Business


Comments currently: 4
Discussion started: 08/16/13 05:25:08 AM
Latest comment: 08/20/13 09:19:46 AM



SOS, DD from RamBUST.
0 0 [Posted by: beenthere  | Date: 08/16/13 05:25:08 AM]

"Rambus: We Are Focused on Products, Not Patents." ... Said the BIGGEST Patent troll in the world.
Oh, how much hypocrisy can one have...
3 0 [Posted by: TAViX  | Date: 08/16/13 12:47:13 PM]

I wonder if some of this shift in "strategy" is because Rambus's traditional prey have gotten bigger and more legally aggressive from yesteryear.

Of course, even in death Rambus could still torment us, imagine them being bought by someone like Apple or Oracle...

1 0 [Posted by: xrror  | Date: 08/18/13 12:14:03 PM]

Actions speak louder than words.
0 0 [Posted by: Tin Jiu Tze  | Date: 08/20/13 09:19:46 AM]


Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month