To increase its focus on emerging markets for high-end communications and entertainment products, AMD announced the creation of the Embedded and the Wireless Business Units within its Memory Group organization. The two business units will focus on customers’ needs for high density Flash memory devices in embedded systems such as car navigation, entertainment systems, networking and telecommunications, as well as in wireless applications such as advanced cellular phones.

Dr. Bertrand Cambou, group vice president, AMD Memory Group, has appointed Amir Mashkoori as vice president and general manager of the Embedded Business Unit. Cambou will assume the additional role of general manager of the Wireless Business Unit. Prior to his new assignment, Mashkoori was vice president of operations for the Memory Group.

Stephen Lapinski has been named vice president of system engineering and strategic alliances for the Memory Group. He will be responsible for AMD’s strategic alliances and marketing, business development, and memory sub-system development activities, for the embedded and wireless market segments. Lapinski was previously director of corporate strategic marketing for AMD.

In addition, Ian Williams has been named vice president of customer operations for the Memory Group. He will be responsible for regional and business marketing, product positioning and marketing communications, as well as quality functions. Williams was promoted from director of business and regional marketing for the Memory Group.