AMD to Sell Own-Brand Memory Modules in the U.S.

AMD Partners with Patriot Memory, Visiontek for Memory Modules

by Anton Shilov
11/28/2011 | 10:03 AM

Advanced Micro Devices on Monday said that it would sell AMD-branded memory modules in the United States. The modules will be made by Patriot Memory and will be sold by Visiontek. The modules are pre-tested on AMD-based platforms with accelerated processing units and central processing units.


"AMD has been supplying and validating memory for AMD Radeon graphics cards for several years. Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality - we can help ensure performance and reliability with AMD Memory," said Matt Skynner, corporate vice president and general manager of AMD GPU division.  

AMD Memory is available at three different capacities - 2GB, 4GB and 8GB - in a range of price points and speeds. The Entertainment lineup will feature 1333MHz and 1600MHz speed RAM, Performance series support speeds up to 1600MHz with low latency and comes in matched pairs the, Radeon Edition memory will run at 1866MHz, and is tuned, tested and certified for specific AMD platforms to enable maximum performance at competitive pricing.

As part of AMD's development of personal computer platforms, the company has used the AMD OverDrive performance optimization tool to test and optimize DRAM in conjunction with the company's APUs, CPUs, GPUs and chipset platforms.

"Patriot Memory will bring over two decades of experience and expertise into this ecosystem. Our proven ability to deliver the best technology at the most competitive prices will help pave the way to success for this memory line," said Paul Jones, chief executive officer of Patriot Memory.

Although AMD's decision to start selling memory modules looks logical, it is highly unlikely that the company will manage to make any substantial profit on heavily commoditized market with numerous established players.