Motorola has chosen the IMAGEON 2250 multimedia co-processor from ATI Technologies for its new handsets line up. The Motorola V300, V500 and V600 handsets use ATI’s IMAGEON multimedia and display co-processor chip to provide rich graphics and multimedia applications in a new power-efficient system architecture.

The IMAGEON 2250 enables support for an integrated digital camera, 15fps image capture, electronic viewfinder, on-the-fly JPEG encoding of pictures, as well as JPEG and MPEG-4 decoding for viewing multimedia content on the handset. In addition, the integrated frame buffer memory and flexible LCD controller in the IMAGEON 2250 allow for a new system architecture partition in the handset to offload the baseband processor, minimizing the power consumption in many operational modes.

Analysts at IDC predict that the mobile phone market will ship more than 548 million units in 2005 worldwide of which 343 million will feature colour displays, according to Display Search.

The decision by Motorola to use IMAGEON components in their new handsets represents a major milestone for ATI Technologies in the mobile phone market.