ATI Technologies may celebrate its victory in initial deployment of graphics processing units for notebooks featuring PCI Express bus and Intel's 915 chipsets, as the company managed to win 50 designs compared to rival’s 2. Still, NVIDIA may hope for more contracts with notebook makers when they start to expand their Intel Centrino product lineups with more "Sonoma" machines.
“Over 50 notebook designs are launching today with MOBILITY RADEON PCI Express graphics from industry leaders,” said the statement of ATI Technologies that presented a strong list of supporting partners for MOBILITY RADEON X-series products.
“NVIDIA announced earlier this month that the first notebooks to implement the NVIDIA GeForce Go 6 mobile GPU series and the newest in Intel Centrino mobile technology, with support for PCI Express, are the Sony Vaio FS and the Vaio S series. These notebooks are currently shipping, with product announcements from other major OEMs expected to follow,” NVIDIA said in its statement giving no additional information on other adopters of the GeForce Go 6.
“We cannot announce any other partner names but there will be more design win announcements in this quarter,” an NVIDIA spokesperson told X-bit labs.
ATI Technologies success is conditioned by top-to-bottom PCI Express product lineup – MOBILITY RADEON X300, X600, X700 and X800 – that may address various users with various needs and budgets. At the same time NVIDIA currently offers only GeForce Go 6200 chip that competes with ATI’s MOBILITY RADEON X300 and GeForce Go 6800, which contends with the MOBILITY RADEON X800.
In accordance with expectations, Intel’s latest Centrino platforms code-named Sonoma feature higher-performance Intel Pentium M processors with 533MHz processor system bus, specially designed chipsets – Intel’s i915GM, i915GMS, i915PM and i910GML, dual-channel DDR2 memory, PCI Express bus, DirectX 9.0-supporting Intel Graphics and Media Adapter 900, high definition 7.1 audio, Serial ATA-150 as well as Intel PRO/Wireless 2915ABG Network Connection that sports all three widely adopted wireless standards – 802.11a,b and g.
Intel said that the Sonoma platform primarily targets the consumers, while the initial Centrino incarnation addressed the needs of business and enterprise users, who are not much interested in loads of multimedia capabilities, but are more concentrated on battery life and wireless LAN capability, still, Intel incorporated a number of technologies that further reduce power consumption of notebooks, such as Intel Display Power Saving Technology 2 (Intel DPST2), which reduces display backlight power by up to 400mW with minimal visual impact.