Smartphones’ premium prices and over-sized form factors have historically combined with a limited demand for advanced data services to restrict them to "niche market" status. But 2006 will bring a growth spurt in the smartphone market that will see worldwide shipments more than double according to market research firm ABI Research.
The market watch firm forecasts that 123 million smarthpones will be shipped in 2006, which will give them 15% share of the mobile phone market, according to ABI Research’s recent study. The company believes that there are several factors that drive momentum of the smartphones market, including demand for high-speed mobile data transfer via 3G and Wi-Fi networks, lowering prices, rich choice, expanded functionality and longer batter life.
“Increasing demand for robust data communications applications – especially mobile email and instant messaging – will play a role, particularly as 3G speeds improve the appeal of mobile data services. With increasing sales volumes, prices are falling fast, while the choice of models on offer is growing rapidly (39% more models were available in 2005 than in 2004). Even as their functionality expands, smartphones are shrinking in size, offering lower power consumption and longer battery life. Finally, Wi-Fi is reaching into the smartphone, and we expect to see fully a quarter of all models offering embedded Wi-Fi by 2010,” said Philip Solis, the firm’s senior analyst, mobile wireless research.
But behind attractive interfaces and powerful applications lie operating systems (
“The Windows Mobile OS is gaining ground too, while Symbian, whose OS is currently the hands-down market share winner, is attempting to stave off competitors by halving its license fees for volume deals,” noted Mr. Solis.